The Store Tour
March’s Indesign Magazine had an article called The Quick Store Tour—detailing 7 steps of how to give a store tour and how this stage of a sale can improve execution.
I think a store tour would just be silly and could turn out extremely boring. Am I wrong in saying that? Do you offer a tour? I think walking with a customer and guiding them through the store to different areas of product might have them running to the nearest panic button. Shouldn’t you let them browse a little before you jump all over them?
Step four of The Quick Store Tour says to give a brief company history if it has a rich, unique, or interesting history…I’m yawning already and I can see my customers doing the same. I do talk about my store in FL but once I’ve developed rapport with the customer and the customer is engaged in conversation with me—not just me doing the talking and the tour.
Do you do store tours? If so, does it help to build rapport? How do you do it?
J. Ford Sunderland commented:
Store tours are supposed to build rapport and help your customers
to feel comfortable. You are not "jumping" on them, you are
welcoming theminto your store a telling them your story. I think
that store tours are a great way to set yourself apart from the
competition.
afort commented:
We do a store tour but it is more to build rapport and explain what
we do instead of showing merchandise. We do go over our corporate
history and explain our in house design gallery. It works for us...
afort@robbinsbros.com
