Pandora Jewelry Correction
On November 2nd I wrote a blog titled, Manufacturers/Designers Opening Their Own Retail Stores, and mentioned the opening of Pandora Jewelry across from my new store in Charlotte, NC. I was under the impression it was Pandora’s own retail location, but just found these retail locations are owned by independent retailers, and that Pandora is continuing to offer this opportunity to their retailers and in the future to any other retailer who is interested.
So, to Pandora—is this a franchise or are they totally independent? Do these independent retailers have to contribute profits from their sales to Pandora? Do other local independents know you are offering this to retailers—the reason being—I’m assuming Pandora independents are carrying the entire line, and if they are totally independent are they setting their own margins?
Of those of you independent retailers carrying Pandora—do you know the prices at solitaire Pandora stores? I’m wondering if independents will now have to compete on price with independents that only carry Pandora? Those independents choosing to open Pandora stores—if they are totally independent and don’t have to pay franchise costs then are they able to set their own margins?
frankenstein commented:
L think the interchangeable bead ring for the Pandora and Chamilia beads is called Athenaring.com I recieved a post card?
Has anyone seen it?
frankenstein commented:
Hey has anyone heard about the interchangeable ring that accomodated the pandora and chamilia beads?
RYAN commented:
weloome to www.casijewelry.com pandora jewelry
EE commented:
I personally think Chamilia was great to work with but they are slowly going up the same path of greed. We've been selling 'Moress Charms' beads for a few months now here in Australia. They are from Thailand as well. They are perfectly compatible with Chamilia and Pandora and from what I understand they are backed by a company that has been making charm beads for a few years now. What can I say. I would love to continue selling Pandora, but I deserve to be served better especially since we are doing well!
emily smith commented:
you guys should try Zable! A great line & easy to work with..
Former Chamilia Employee commented:
Charmed commented:
Beader commented:
Beadman commented:
Michelle T commented:
To all of you that sells the Pandora line.. or used to.. i recently
contacted a rep of Pandora... i was told that the minimum
inveastment investment to be able to carry their line and become a
dealer was 100k? I was also told that they already have 20 dealers
selling Pandora online and won't accept more ? Anyhow did you all
invested 100k to carry their line? That is a lot isn't it for a
minimum order especially when you start ? Your comments would be
appreciated..thanks !
angry commented:
I am speaking with an attorney about a class action law suit
against pandora. I will be running an ad in the trade magazines,
and if anyone is interested, please let me know, when the ad comes
out. They opened up about 7 stores within 5 miles from me, when I
was told by Knud that there would be a 12 mile buffer. I started to
run in-store promotions to my clients, and a new dealer squealled
on me, and they pulled the line. I have been a dealer of just the
beads, and not the rest of the line for 5.5 years, and they just
cancelled my account. Lets all join together.
Rho commented:
I was doing research on how to become a Pandora dealer when I came
accross this site. Any company that treats loyal business owners
the way they have is not a company I wish to be associated with. I
was also going to start my own bracelet for Mothers Day this year.
I will come up with another gift request!!!
terri commented:
I was also a large buyer of Pandora, because I voiced my opinion
they took the line from me. I was one of there first suppliers. I
have a beautiful store and had 2000 customers. I have gradually
lost alot of them because of the backorders. I now have Troll beads
and I am hoping I can convert some customers or make new customers.
Troll beads are great because they have a universal bracelet that
fits all beads. Lots of beautiful glass beads.
Fort Worth commented:
Pandora kick us out for not selling Pandora exclusively. Deadline
was given to remove our other lines such as Lenox and Jim Shores or
else. They lost a big buyer. I was purchasing over $40,000 of
Pandora each month! Now I know the reason. They now think they can
make more money having Jared as their retailer. Good luck Pandora!
tom commented:
I think Pandora doesn't care in the least about the vendors they
have had for years. they can't even supply them with beads they
order and are opening on every street corner. They will loose there
popularity soon. Nasty company
Kathy commented:
Hi, Can someone please tell me how can I contact Pandora for
Franachise/wholesale opportunity. Your reply will be greatly
appreciated. Thanks in advance. Kathy
Weisfield commented:
Jared has Pandora now...
Matti commented:
Every company on the planet uses this rule...
Cheryl commented:
I agree with Dragon, it's obvious that Pandora is using the 80/20
rule... 80% of their business comes from 20% of their existing
dealers, if the accounts above are in the 80% and did not want to
step up to the plate and be part of the 20% than "shame on them"
they can take a good line and through it away because they did not
want grow? they deserve to be closed.
Dragon commented:
This all sounds like SOUR GRAPES to me. You are all upset because
Pandora is very successful
Samantha commented:
This is all valuable information to me. My Trollbeads dealer has
just been strong-armed by Pandora and I've lost a local Troll
outlet. Not happy. I hope the karma train pulls in on the thieving
weasels at Pandora.
Lenore commented:
I also carried Pandora for 3 years after being begged by the
Australian importer to do so.No one knew about Pandora, I spent
every spare cent on advertising.When they realised I was selling
$30,00 worth of beads a month in a tiny store they worked out that
if they took it off me and gave it to someone in the larger
shopping centre they would make more money.I know of girls losing
their homes from Pandora's unethical treatment. Shame on you
PANDORA
Kim commented:
What started me on this mission was a seller on etsy.com "TLBeads"
I just loved her work. I contacted her about doing some that I
could mix and match my Turquoise and brown outfits. She was
fantastic! I emailed her photos of what I was looking for. She in
turn emailed me pictures / choices while she was making them. These
are custom built beads to my specifications for under $20.00 per
bead. I wanted to add a bunch of the silver beads in between from
Pandora, but after reading this there is no way in creation I will
do business with Pandora!
Kim commented:
Wow I've been shopping for a Pandora bracelet for months. I believe
in karma and I'm putting the brakes on this purchase. I would never
want to do business with a company that would take a Royal Poop on
the folks who helped them become successful...What A Turn Off! I
just can't support any business that would conduct themselves in
such a way! What started me on this mission was a seller on
etsy.com "
DAVE commented:
Yes they are scum bags. The thinking is that there is enough for a
law suit.
Katya commented:
Don't know about all this other stuff, (did a search for Pandora
jewelry to find more pieces) but I found Pandora at a store called
Yaya's Boutique in Chicago, and you can buy online at
www.shopyayas.com. In-store service was great, so I assume online
would be too.
rye commented:
I agree. They impose so many restrictions in their favor and none
in favor of the retailer especially if you are a small retailer. I
carried the line from the beginning and they canceled my account.
The small retailer doesn't matter to them. They only want the large
jewelry chains.
lucky commented:
trust me you do not want to open a pandora store. they piss on the
people who have helped them grow their company.They refuse orders
to the small accounts who made them what they are today. Without
the small stores who got their name out there they would not be the
well-known jewelry they are today. Slap in the face.
Judy commented:
How do I go about opening a Pandora store?
Judy commented:
How do I go about opening a Pandora store?
LC commented:
I have been a Pandora dealer for 3 years. Since they have gone to
the concept of store in store partnerships they are edging out the
small retailers who have built their business. All retailers are
now required to carry their whole line, not just the bracelets and
charms. I can say the bracelets and charms sell the rest is garbage
that does not sell and takes up precious retail space. It seems to
me what Pandora wants is to just have stores that carry only their
line. Eventually all dealers who carry other lines will be dropped.
The way they are headed you are a Pandora dealer period. Pandora is
currently going to retailers and telling them they have to stop
selling successful lines if they want to carry Pandora. It is
unethical.
Jules Lester Rabalais commented:
Hedda, Hedda, Just where did you learn retail..Does Chevrolet sell
new Fords, with Ford across the street NO. When a major brand opens
up in direct competition with their customers, i know this is
unethical. Case in point Movado close out stores competing with
their customers...BAD BAD..First thing i did when i owned a retail
store and had wholsalers sell to the public, i would close my
account with them. Most of those wholesalers are gone now, because
they were greedy and cut their throats in the industry.Either you
are wholesale or you are retail, you cannot walk both sides of the
street.
JR commented:
Hedda, you sound like the paid mouthpiece of the designer brands.
Prove the historical phenomena of retailer’s sales improving
because a brand opens their own store. The one thing that is
certain to improve is the gross margin the wholesaler or mining
company (DeBeers) is able to make. Ask a retailer who used to sell
Tiffany what the impact was on their business when Tiffany pulled
the line and later opened up in market they helped build. Do the
current David Yurman retailers feel their sales are improving with
the opening of David Yurman boutiques? Is David Yurman simply
grabbing the retail margin in addition to their wholesale margin?
Hedda Schupak commented:
Historically, any time a branded store opens up, other retailers
carrying that brand in the area usually see their sales increase,
not decrease, after the company store (or whatever permutation
thereof) opens up. The reason is because it gives the brand more
visibility and reinforces the brand vision in an area much larger
than a multi-brand retailer can devote to it. This phenomenon has
held true across a multitude of categories, from sneakers to
electronics to shoes to jewelry.
Laurie McDonald - Pandora Jewelry commented:
To answer your questions, these stores are independently owned and
not a franchise. They do not have to contribute any of their
profits to Pandora. There are no franchise fees. They purchase the
product at wholesale as do all our retailers. The suggested retail
prices are the same among all Pandora retailers. These retailers
opening a concept store are subject to certain licensing
agreements, in which there is no fee, however specific regulations
they must comply with to use our name. There are also specific
operating procedures these reatailers comply with - but again they
are paying no franchise type fees to Pandora at all.
Anon commented:
I know of some Pandora reps that own retail stores but are reps
outside of their states in which they own retail stores, i think it
doesn't hurt independent retailers of Pandora besides the fact they
probably can get merchandise quicker and for less money. This is an
assumption but from dealing with designer lines, reps seem to hold
more weight than they are willing to admit.



















