Creating Eye-Catching Window Displays
My store is mostly all glass, yet we don’t have any built in window displays—unfortunately my landlord won’t allow anything to touch the glass. I have been thinking of creating a display from the ceiling to the floor using a faux wall but I’m not so sure I know how to effectively create a window display. I’ve heard the display should be built around a theme and should highlight the store’s image—meaning is your store trendy? Wholesome? High-end? I see the window display as my store’s face to the world which means consumers will form an impression based on it.
Some tips I’ve read are to:
- Avoid cluttering the display. Basically don’t throw in every product you can thinking the more products the more they’ll want to come in.
- Use proper lighting.
- Stock up on the featured product if you are creating the display for a particular holiday.
- Be creative.
Any cute ideas for an ongoing window display you’ve used?
Visual Protege commented:
Hi! I thought someone might be able to help with this visual merchandising source search. A friend who works as a visual merchandising account mgr. for a company that designs and fabricates 3-D retail props, displays and fixtures at RetailDisplaysAndProps.com told me about an incredible book he read a couple years back about the industry, trends in visual merchandising, etc. written by Sheila Goddard from NY. I've Googled the author's name until i was blue in the face, but can't find anything about her or the book. Anyone ever heard of it? Thank you in advance!!!
k commented:
You're definitely on the right path. Everything starts with the
store windows, it's what your customers see before they make a
decision on whether to go inside your store or not. I created a
page on squidoo about store windows so if you need inspiration be
sure to take a look at it. But it shouldn't stop there, you need to
focus on the interior of the store as well because you don't want
the customer to be disappointed. 2009 is a tough year and the way
to fight the economic crisis is to not lower your prices but to
offer more value to your customer. When you focus on the user
experience, when you build out your brand then that's exactly what
you're doing. First step is to make it interesting enough for the
customer to go inside.
Mall Jewelry Boy commented:
Best thing to do is to think long and hard about what you want your
display to communicate to customers. What might drive business,
like a sign that reads: "We buy diamonds", may negatively impact
store image, especially for more guild-quality stores. And that
holds true no matter whether the sign is a bronze plate engraved in
script or a piece of construction paper with black marker scrawled
on it. On the other hand, a window that builds brand image
(minimalist display of a high-end designer's $10,000+ diamond
fashion jewelry with professional light-backed signage) may not
drive sales. Speaking of designers, many designs will provide
professional signage and displays to showcase their brand, but
again it's a question whether that will drive sales and/or build
your store's brand image
Christopher commented:
Try using a custom shadow-box type of display box hanging from the
ceiling on cables with an attached light. It will be high-tech
looking but contents can be rotated.
Christopher commented:
Try using a custom shadow-box type of display box hanging from the
ceiling on cables with an attached light. It will be high-tech
looking but contents can be rotated.
