Earn Triple Points this Holiday Season
Earn Triple Points this Holiday Season
Okay…so usually any email titled like this—I wouldn’t even bother opening up, but I have an American Express Miles Card and I desperately want to go to India next October—on miles of course so that I don’t have to dish out the cash.
The email read like this:
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Earn triple points while you do your holiday shopping. Simply log in at BonusPointsMall.com. Then use your American Express® Business Card to get gifts for your employees, clients, or even yourself, at any of over 175 online stores, and watch the points add up! |
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Earn triple points through December 31, 2007, |
I decide to check out which jewelry stores were a part of the 175 online stores—of course there were no independents on the list. If my website was up and running by now—the first thing I would do is contact Amex, MC, Visa, sites like www.fatwallet.com and so on—basically any site where consumers can earn miles or cash back for purchases from XYZ store.
Of course—Blue Nile is apart of these 175 stores. See some of the stores below:
Joe Lily commented:
If you are looking for cheap prescription drug pharmacy, I would
recommend you all to shop at eshoprx.com They are reliable, fast
and believe me CHEAPEST.
M. Rahm commented:
Shanu, Have you checked into the current fees for participating in
something like this? As an Internet merchant, I checked into it
quite some time ago and the fees were very high...perhaps why no
independent jewelers are participating. I will certainly check into
it again though, thanks for the tip. Regarding Amex, I think it is
important to accept Amex simply because there are so many customers
who are loyal to their Amex card. I recently got a call from Amex
notifying me they were going to raise our fees due to our Internet
volume. When I pointed our extremely low chargeback rate (almost
non-existent), they said it didn't matter. All Internet merchants
are treated equally regardless of chargeback rate. This is
ridiculous in my opinion. I wanted to divorce Amex after that, but
realized I would be losing those customers who are loyal to their
Amex. On the flip side, Discover called us on their own accord to
notify us they are lowering our fees due to our low chargeback
rate. My advice would be to offer Amex for those customers who
insist, but just don’t promote it. I know several merchants
who do this. BTW, I really dislike your security measures on this
website. I think there would be more participation if it worked
properly. This is my third attempt to submit this comment only to
be told I typed the characters wrong after the browser refreshes
and shows a new set letters. Argh!
Julian West Des Moines commented:
A big problem with accepting American Express is that when a client
returns an item American Express does not return the transaction
fee. With a high average ticket this adds a considerable expense
that other credit card companies do not have. We dropped American
Express, some clients are disappointed but all of them had the
ability to use another credit card. I am not aware that we lost a
sale over it. Independent jewellers should pressure American
Express to change this policy.
