Part 2—Wilkerson and Associates—Does that Mean Trouble?
Part one of this post (posted on June 24th) caused some concern, so I’d like to explain my thoughts behind it. While attending the JCK show back in early June I saw an ad in JCK magazine paid for by Edward Mirell welcoming Wilkerson and Associates. I carry the line and immediately got worried. Wilkerson and Associates website states that they are the largest national jewelry liquidator through closing and relocation sales. I had been experiencing problems with Edward Mirell’s company such as sales associates unaware of prices of pieces, prices going up and retailers being uninformed, and so on. I love the line and sell a tremendous amount of it and based on my current experiences with the company I thought Wilkerson and Associates was there to get them out of trouble. When I returned from the show, I visited Wilkerson and Associates website and no where on the website does it say they are distributors to manufacturing companies. Their website clearly talks about liquidations. Now after seeing the ad, visiting the website, and having problems with the company informing its retail partners I felt compelled to ask my peers if they have experienced the same. After releasing the original post Edward Mirell contacted me and mentioned Wilkerson and Associates is now going to be distributing their line. I didn’t quite understand what that meant so again I visited Wilkerson and Associates website and couldn’t find any mention of being distributors.
What really is their new relationship all about? Please explain.
Jules Rabalais commented:
It is amazing how speaking in the current trend of gobble gook, can
cause so much damage. The fact is that Wilkerson and Assoc. is a
highly regarded company that has been in business many many years.
Their forte is to run going out of business sales. This requires a
great deal of merchandise of all types to fulfill. They specalize
in purchasing new and OUTDATED merchandise from manufacturers and
then reselling through sales persons or in their store liquidation
business. Most manufacturers change their lines 3 or 4 times a year
and have an excess of goods from previous lines available for sale
at reduced prices. There are other companies doing the same thing
such as Silverman and Gordon Brothers. Be assured that having dealt
with Wilkerson and Associates for many years i can assure you of
their high standards of business. This will only enhance the name
brand of Edward Mirell to the public at large, which will result in
better sales for your store
Charles Fine Jewelers commented:
EDWARD MIRELL....HMMM. We've been carriyng the line for over 5
years, and then changed location. All of a sudden, we were informed
by the company, that we could't order certain rings anymore. That's
interesting, because we have the rings in stock. They said they
would send somebody to take physical inventory to ensure that we
could take orders from our inventory, but the area distributor
canceled the appointment. How are we supposed to promote a line by
showing a piece and then hear from the company, that this
particular piece is only sold through your competition. Anybody
else out there who's had a similar experience??? A similar case is
BENCHMARK, a company with a good product, but inferior customer
service. When I signed up for BENCHMARK, the salesman gave me terms
of 6 payments over 180 days. I purchased the line and ordered
approximately $12,000.00 worth of wedding bands. The next day, the
salesman informed me that he had added a couple of the best sellers
to the order. 3 weeks later, I received the line and realized, that
he had added over $4,000.00 to the order. The worst is yet to come:
the payments just had more then doubled, from $2,000.00 per month
to over $5,000.00 per month, because the only gave me 90 days to
pay. When I got behind on the payments, they wouldn't supply me
with any orders anymore. At this point, I have a showcase full of
BENCHMARK merchandise without the possibility of re-ordering.
Anyone interested in BENCHMARK jewelry at $400 gold?????
Charles Fine Jewelers commented:
EDWARD MIRELL....HMMM. We've been carriyng the line for over 5
years, and then changed location. All of a sudden, we were informed
by the company, that we could't order certain rings anymore. That's
interesting, because we have the rings in stock. They said they
would send somebody to take physical inventory to ensure that we
could take orders from our inventory, but the area distributor
canceled the appointment. How are we supposed to promote a line by
showing a piece and then hear from the company, that this
particular piece is only sold through your competition. Anybody
else out there who's had a similar experience??? A similar case is
BENCHMARK, a company with a good product, but inferior customer
service. When I signed up for BENCHMARK, the salesman gave me terms
of 6 payments over 180 days. I purchased the line and ordered
approximately $12,000.00 worth of wedding bands. The next day, the
salesman informed me that he had added a couple of the best sellers
to the order. 3 weeks later, I received the line and realized, that
he had added over $4,000.00 to the order. The worst is yet to come:
the payments just had more then doubled, from $2,000.00 per month
to over $5,000.00 per month, because the only gave me 90 days to
pay. When I got behind on the payments, they wouldn't supply me
with any orders anymore. At this point, I have a showcase full of
BENCHMARK merchandise without the possibility of re-ordering.
Anyone interested in BENCHMARK jewelry at $400 gold?????
Charles Fine Jewelers commented:
EDWARD MIRELL....HMMM. We've been carriyng the line for over 5
years, and then changed location. All of a sudden, we were informed
by the company, that we could't order certain rings anymore. That's
interesting, because we have the rings in stock. They said they
would send somebody to take physical inventory to ensure that we
could take orders from our inventory, but the area distributor
canceled the appointment. How are we supposed to promote a line by
showing a piece and then hear from the company, that this
particular piece is only sold through your competition. Anybody
else out there who's had a similar experience??? A similar case is
BENCHMARK, a company with a good product, but inferior customer
service. When I signed up for BENCHMARK, the salesman gave me terms
of 6 payments over 180 days. I purchased the line and ordered
approximately $12,000.00 worth of wedding bands. The next day, the
salesman informed me that he had added a couple of the best sellers
to the order. 3 weeks later, I received the line and realized, that
he had added over $4,000.00 to the order. The worst is yet to come:
the payments just had more then doubled, from $2,000.00 per month
to over $5,000.00 per month, because the only gave me 90 days to
pay. When I got behind on the payments, they wouldn't supply me
with any orders anymore. At this point, I have a showcase full of
BENCHMARK merchandise without the possibility of re-ordering.
Anyone interested in BENCHMARK jewelry at $400 gold?????
Charles Fine Jewelers commented:
EDWARD MIRELL....HMMM. We've been carriyng the line for over 5
years, and then changed location. All of a sudden, we were informed
by the company, that we could't order certain rings anymore. That's
interesting, because we have the rings in stock. They said they
would send somebody to take physical inventory to ensure that we
could take orders from our inventory, but the area distributor
canceled the appointment. How are we supposed to promote a line by
showing a piece and then hear from the company, that this
particular piece is only sold through your competition. Anybody
else out there who's had a similar experience??? A similar case is
BENCHMARK, a company with a good product, but inferior customer
service. When I signed up for BENCHMARK, the salesman gave me terms
of 6 payments over 180 days. I purchased the line and ordered
approximately $12,000.00 worth of wedding bands. The next day, the
salesman informed me that he had added a couple of the best sellers
to the order. 3 weeks later, I received the line and realized, that
he had added over $4,000.00 to the order. The worst is yet to come:
the payments just had more then doubled, from $2,000.00 per month
to over $5,000.00 per month, because the only gave me 90 days to
pay. When I got behind on the payments, they wouldn't supply me
with any orders anymore. At this point, I have a showcase full of
BENCHMARK merchandise without the possibility of re-ordering.
Anyone interested in BENCHMARK jewelry at $400 gold?????
Christine Thoresen commented:
I think Wilkerson distributes John Bagley also, don't they?
Steve from Yellowstone commented:
Where did the original post go?
Spectore Corp commented:
From Spectore Corp.: We are quite concerned that after speaking
directly to the poster of this comment as well as formally
addressing the initial concerns on line in a response dated June
27th, 2008 that the poster still brings up the same concerns.
During the initial phone conversation we specifically addressed the
questions of company ownership and the relationship between
Spectore Corp. and Wilkerson and Associates. It was stated quite
clearly that no change in ownership or status of either company had
taken place. We also recognized that our public relations at the
initial phases of this relationship had not been as strong as it
should have been. The facts are that Wilkerson and Associates are
now and have been for some time actively promoting and distributing
branded and non branded jewelry product through their sales force
to the jewelry industry. The addition of the Edward Mirell brand
became a natural compliment to their other endeavors. We strongly
believe that through a more thorough and structured approach and by
utilizing the Wilkerson sales force that we can even further
enhance the brand image of Edward Mirell and increase sales and
profits for our authorized dealers. With this new initiative comes
many advantages to both our existing and our new authorized
dealers. Examples are, a new seasonal dating package, enhanced in
stores sales training, new POS materials, and a new updated in show
case display. I hope that this adds additional clarity to this
subject, and I have included an excerpt from our original reply of
June 27th for your reference. Sincerely Neil Yeager COO Spectore
Corp. From the post of June 27th, 2008 “Spectore has been
operating (and still is) under the same ownership for over 25 years
and has contributed a great deal to the industry. The facts are
that Spectore Corporation did enter into a sales and distribution
agreement with Wilkerson and Associates just prior to the JCK show
in Las Vegas. This agreement was proudly announced in an
advertisement appearing in the pre show issue of JCK magazine. It
was the culmination of months of research to find a company with a
sales force that could clearly, directly and concisely drive the
initiatives and help enhance the brand image of Edward Mirell.
Edward Mirell has established itself as the premier Nationally
Advertised Contemporary Metals brand in the United States. In order
for our authorized retailers to be able to get maximum benefit from
the Edward Mirell brand we felt it was important for them to have
access to a dedicated group of professional territory sales
representatives. Wilkerson and Associates provides this important
service with an extensive sales force of skilled and highly trained
industry experts. We are thrilled to have them as part of our
ongoing Edward Mirell Brand Initiative. Spectore will continue to
be on the leading edge of product design and new material
innovation that has set the standard for our Industry. Edward
Rosenberg Mirella Connor Owners and Principals of Spectore
Corporation-Edward Mirell”



















