Eternity Bands…Worth Keeping a Tray of Them Set with CZ’s for Show?
September 22, 2008
Like many new stores, I didn’t have the funds to invest in a line of eternity bands or even a few for show. They sit around—not turning—because they have to fit perfectly and of course most cannot be sized. I haven’t had many customers ask for them either—but then again my mom says, “If you don’t have at least a couple to show they’ll think you can’t make them or even order them and will buy else where.” So—I’ve been thinking of investing in Overnight’s eternity ring program. They set you up with a 5-10 eternity ring styles set with CZ’s for only a few hundred dollars. Have any of you ordered a starter kit like this from Overnight or other companies? Is it worth it?
Posted by Shanu Singh Guliani on September 22, 2008 |
Comments (1)
November 20, 2008
In response to:
Eternity Bands…Worth Keeping a Tray of Them Set with CZ’s for Show?Mall Jewelry Boy commented:
Ugh, eternity bands. In my personal experience, eternity bands are
ALWAYS asked for and NEVER purchased (and the one case in my life
when one prong-set one was, the prongs underneath soon were
destroyed and the diamonds started popping out). I am NOT a fan of
eternity bands. Show them an anniversary band out of the case and
tell them that it will look exactly like it, but with diamonds all
the way around. I'm not big on throwing several hundred dollars on
base metal and CZ faux rings...the reason why customers are in a
physical store in the first place is to see the real thing. A
simple tag to your normal wedding/anniversary band presentation
("in fact, our skilled jewelers have even created rings like this
where the diamonds encircle the entire finger") will assure
customers that you can make/order them. I personally would rather
convince a customer to spend their money on a better quality or
larger ctw normal band and not worry about the headaches of special
ordering/custom, sizing issues, diamonds falling out, etc. etc. But
that's just me. :)
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