Crappy Christmas Cards
I am insulted when I receive a Christmas card with the company’s stamp on the outside and stamp on the inside. No one’s written anything or signed it. To me that’s just a waste of paper and I don’t even read them but instead trash them. After receiving a bunch of these I frantically went through my stash of Christmas cards and thank god in each one of them I wrote something. Yes, the message was pretty standard and I could’ve probably wrote the same thing in every one and it would’ve worked. So, I decided since I hate receiving crappy Christmas Cards I’m not sending them to my best customer’s this year—but instead, I am sending them “tasty treats.” Of course I cannot send all my customers “tasty treats” so instead of boring Christmas cards do you all know of anything that makes a statement—unique cards/flyers/gift cards—what do you send to customer’s during the holidays? How many of you send cards? Do you have your staff make them up before the holidays? Are they standardized? Stamped with company information and nothing written?
christmas songs commented:
corporate christmas cards commented:
Ed V commented:
I wonder if Shanu will be getting a Christmas Card from the
Rothmans. :-) Happy Holidays! Great Blog.
Jules commented:
I am no longer in the retail end of the business but when I was my
wife and I stayed up till all hours of the night baking some of the
most wonderful bar cookies and personally delivered them, packaed
in a holiday bucket to each customers home. We could do that since
we live in a small Texas town. We delivered to our top 25
customers. The others were invited to an open house at the store
for a fun evening.
etienne perret commented:
I feel the same way. Sadly many of our trade organizations
including Jewelers of America do that very same thing. Why bother
sending a card if you are not willing to take the time to sign it?
Sheryl S commented:
Shanu One of the nicest things I think anyone in the industry can
do is to support the Jewelers for Children charity. I don’t
know how much you know about them, but they do a fantastic job
raising money for children in distress. They have two holiday
programs that may interest you. Firstly, they have holiday cards
that you can purchase. However, what I find works best for us, are
their Contribution Card program. You give a contribution to
Jewelers for Children. They send out a card, imprinted with your
store logo, with a message saying that a contribution was made, in
the recipients honor, to Jewelers for Children. If you get the
information to JFC in time, they will also address and mail the
cards for you! We have used this holiday program for some time now
and our customers appreciate receiving such a thoughtful holiday
gesture. The JFC website is jewelersforchildren.org Click on
Programs Click on Hope for the Holidays See Contribution Card Order
Form By the way, there are many other ways you can get involved
with JFC. Read more on their website.
