Do Postcards Work Well for Your Store?

Direct mail is so expensive, but I did see results for our Grand Opening last October that I thought I’d start using postcards instead of the fancy elaborate cards I was using before. I sent out postcards via snail mail for Mother’s Day. I found postcards to be a simpler and cheaper way to promote my business. It costs about 25 to 30 cents each including postage, but if the marketing campaign is not properly targeted it can be a waste of time and money. Unfortunately, I did not see as many results as I’d liked or hoped for our Mother’s Day mailing. Because of the lack of results I started to read up on how to send a compelling postcard and thought I’d share some simple tips:

1. Use a compelling headline that spells out the benefits you’re offering.
2. Get right to the point. Have a simple and powerful offer. With just a glance, the recipient should be able tell if your offer is worth considering.
3. Only promote one major offer per postcard mailing.
4. Make sure your contact information really stands out. Use colors, fonts, and placement to make sure that this information is impossible to overlook.
5. Offer something of value for free, for example, a free watch battery, silver bracelet, jewelry cleaning, etc. These types of offers get immediate attention. However, make sure that your giveaway is most valuable to those who are likely to be your customers.