Tacori: Are They Turning Their Backs on Independents?

I purchased a Tacori ring from QVC. It's gorgeous. In no way am I trying to fool anyone, I just wanted a pretty ring.I will never be able to afford a real Tacori. I wonder if SOME people are upset with Tacori because they fear people will not realize their Tacori pieces are the REAL thing???? I find it hard to believe people care about things like that but I know it's true. It's sad but true.

you can stay stagnet or you can continue to evolve. i say Tacori is evolving.

I think that the jewelers are just ticked off that they won't get
people to spend $4000 on a ring when I can get the same thing on
QVC for a 1/4 of the price. Its not like Tacori decided to slap
their name on a Cubic Zirconia and sell it at WalMart. They went
with a reputable company like QVC and Diamonique to make it
affordable for us average people! What is so wrong with that? I own
Diamonique jewelry and just ordered two Tacori Rings off QVC. The
quality is superb. All of you jewelers need to back off. I think
this is a wonderful move for Tacori.

I think Shanu Singh Guliani is so superfacial. So only rich people
can enjoy nice design? I don't think QVC is cheap, so nothing wrong
with tacori doing business with QVC. Plus like other viewers said,
Tacori has 2 lines, one for very expensive fine jewelry, and one
for the mass market fashion type. Shanu Singh Guliani is nonsense
by even bringing the discussion up.

I have a Tacori ring from QVC and it is beautiful. I live in the UK
and the brand here is only known to people who travel a lot to the
US and those who know their jewellery. It is a wonderful intro to
their design and their ethos and, to be quite honest it is the only
way right now that I would be able to afford a Tacori ring. In
times like these not many of us have a spare 8-10k lying around for
anything let alone jewellery. My QVC ring is well made from sterlig
and platinum and the design and workmanship are wonderful.
Certainly not 'mass produced junk'. When things get better, I know
I'll buy a 'couture' Tacori ring because of what I have seen on
QVC. Also, almost every designer in thr worl has a 'couture' line
and a 'diffusion' line. Why should Tacori not have the same?

I was not familiar with Tacori until I saw the cheaper version of
their jewelry on QVC. I now have a lovely and expensive Tacori
platinum and diamond engagement ring ($8000)that was purchased from
a local jeweler. My Tacori wedding band for my upcoming wedding has
been purchased from the local jeweler as well. I have a pair of
lovely tiny QVC Tacori earrings from QVC. The QVC Tacori line
introduced me to Tacori and made me crave the real thing!

My husband bought me a Tacori ring and I felt so blessed, until I
saw that they had sold out to QVC. Now all I want is a new one! I
can't stand Thomas Kinkaid's work for the same reason!!!! Tacori
will be in Target soon!!!!

I was about to get a 10000 dollar setting for my stone, I am glad
to see this article. I am now having second thoughts

I have 2 Tacori rings. One that was paid $6000 for and the other
bought from QVC. This allows me to travel well and leave the gems
in the safe. I have never been asked if my ring was real, because
the quality didn't suffer. I have also taken one of the "bloom"
cuts and placed it in a 14kt gold setting and it was spectacular.

I have 2 Tacori rings. One that was paid $6000 for and the other
bought from QVC. This allows me to travel well and leave the gems
in the safe. I have never been asked if my ring was real, because
the quality didn't suffer. I have also taken one of the "bloom"
cuts and placed it in a 14kt gold setting and it was spectacular.

Good luck to them. I carry Tacori and hope my Tacori sales improve.
If it hurts my sales, they will be gone. If it hels my sales,
hurrah. But they are very nice people and overall I think very
creative and good for the industry. I wish them well.

The way for a small independent to compete with QVC and retail
designers is not to compete at all. Well, not directly. Do what
they don't. We cannot go head to head and expect good results. One
advantage an independent has is flexibility. You are not bound to
large contracts(hopefully!) so you can react to or create local
trends. I don't believe large companies are able, or maybe don't
care to, engage in intimate relationships with the public, who
after all, are all individuals. Foster that close connection with
each client.

The way for a small independent to compete with QVC and retail
designers is not to compete at all. Well, not directly. Do what
they don't. We cannot go head to head and expect good results. One
advantage an independent has is flexibility. You are not bound to
large contracts(hopefully!) so you can react to or create local
trends. I don't believe large companies are able, or maybe don't
care to, engage in intimate relationships with the public, who
after all, are all individuals. Foster that close connection with
each client.

I think this hurts small retailers. I don't know why but are
designers more inclined to be retailers. More and more designers
are even opening up their own retail stores. I don't think it's
"branding". I think this is a selfish move. How are retailers going
to compete with QVC and designer retail stores? Price is the #1
objection. This doesn't help selling the unique hand made pieces
especially in these trying times.

We carry Tacori rings in our store and online, and couldn't be
happier with the response they elicit from consumers, regardless of
the price. Once they see the Tacori rings we offer, the price
pretty much defines itself. It also helps that we offer super low
prices :)

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The beginning of the end, just as for America. Sadly.

I am a recent college grad, and my boyfriend of 5 years and I don't
have any money right now (grad school and med school) so the QVC
ring is perfect. When he finishes grad school and goes to
residency, we can afford a real tacori setting (but not he diamond,
so we'd keep the cz)...we'd replace it with a diamond when he
finishes residency.

To the person who saw triple increase in website browsing of
Tacori: Congratulations! Has it increased your sales?

I am the proud owner of a pair of Tacori bangle earrings purchased
from QVC. I am one of the many people placed on back order after
that phenomenal program aired. I was also the US Market Liaison for
DeBeers for 20 years at JWT and before that NW Ayer. As a result I
own many beautiful pieces of diamond jewelry. I think my Tacori
earrings are beautifully designed and made. I can wear them proudly
with my diamond jewelry and people can't tell the difference.
They're fun and I love them!

I carry the Tacori line in my store, and the day after the QVC show
aired, my website volume tripled -- with the majority of the
visitors clicking through to Tacori designs. Personally, I'm happy
to have more customers interested in Tacori...probably because I'm
confident that my staff has the skills necessary to sell these
people the high-end designer lines that I do carry in my store.

I find this move despicable and horribly short sighted. I own
businesses in several industries and this has been a constant and
growing problem. Moves like this one from Tacori will almost
certainly come back to bite them. When they've lost the trust and
respect from their independent dealer network and have no place to
sell their profitable items....they will most likely be forced to
sell predicated solely on price and turn into an entry level line,
reduced to selling exclusively at chain and telemarketing outlets.

I like Tacori and I like that they're offering a greater variety of
pieces that can be worn every day. I make all of my jewelry
purchases based on seeing desings that I like, and I mix and match
my "fine jewelry" (diamonds, gold) with my "costume" pieces; and I
always get great compliments. Personally, I think that a lot of
other great designers -- like Very Wang going into Kohl's, or like
Karl Lagerfeld designing for both CHANEL and H&M -- have been
able to stay luxurious and beautiful, while also providing more
afforable options for more customers. I don't think this was a
mistake for either one of them - and I'm just happy to be able to
purchase more great designs! As far as Tacori is concerned, as long
as the jewelry is beautiful, I will be happy to purchase their
designs, both from QVC as well as from my local jeweler.

Tacori knocking off it's own products is a boon for my store! Last
week I had a customer ask if we sell Tacori. I said we don't. Then
showed them a print out of the QVC pieces and explained that we
believe it's a disservice to our customers to sell them a ring for
several thousand dollars, then have them run into someone with a
low-end look-alike. I went on to explain that we only sell
high-quality, unique pieces. I like Tacori, but this QVC thing
they've done shows me a true lack of brand integrity!

I have no idea if Tacori’s decision to sell on QVC will work
out well for them or not. I can also understand why a retailer,
whose been stocking their line, would have, serious, concerns.
However, I do not agree with one of the comments posted here.
I’ve been in jewelry manufacturing for over 45 years. About
15 years ago, I worked for QVC’s Diamonique division. I was
involved in helping vendors meet Diamonique’s, obsessively,
rigid QA standards. Therefore, I was very surprised by the comments
made about looking at the pictures and noticing the “junk
quality”. Out of curiosity, I went to QVC’s web sight,
and checked on ½ a dozen styles. Multiple shots of each. I
was not surprised to find excellent, detailed, photography, with
the ability to enlarge, more than enough, to see the quality. Nor
was I surprised that, even at very extreme enlargement the quality
of the labor, of the six pieces I checked, was far from junk. I
doubt that stock pieces, in the respondents store, would hold up to
extreme close up photography any better than the Tacori pieces.
Shown. It made not be a good decision. It may not even be correct,
but fair is fair, the pieces I checked were not junk

I saddens me to hear that Tacori has now "got in bed" with QVC. As
QVC does creates a great amount of brand awareness, there is also a
cheap effect to there products. We as independent jewelers work
very hard to set ourselfs apart from the "big box" markets. Our
store has spent a great amount of money promoting and creating a
want for this product. I personally feel betrayed. As a youngster I
craved to have a better named clothing by the name of Bobby Brooks.
This was a higher end line of prestige and quality. Now the line is
sold in Walmart, I think this is where Taccori is heading.

I would like to tell you of the importance of this new lower priced
line. I purchased a Tacori ring for my wife a little over a year
ago. At the time the engagement ring did not have a matching
wedding band. I was forced to mail the engagement ring back to
tacori so they could make a wedding band to exactly match the
pattern/style of the particular engagement ring I purchased. I had
one of my grandmother's diamonds that she had left for us grandsons
to give to our future wifes. With the diamond and two rings they
were appraised at approx. $9K. We are a very young couple and do
not have much but did have this spectular piece that signify our
life long commitment to one another. Now for the reason I think
this line is great. A little over a month ago my wife's rings were
stolen. This has absolutely devisated us to say the least. To make
matters worst it turns out that our insurance is only going to
cover $1K of the total value. I'm keeping my fingers crossed that
hopefully somehow we will recover her original rings but this is
highly unlikely. I found out about QVC's line of Tacori about 8
hours after the show aired and am now on a waiting list for two of
the rings they had out of stock. I emailed Tacori and told them the
situation. They emailed me back and told me when more would be
available and where very proffessional and sensitive to our
situation. I am pleasantly surprised at their response, they had no
obligation to respond to my inquiry on the availabilty of anything
and they have gone far and beyond what I expected. So in closing,
for the situation I've been through the past month I can't tell you
have great it is that Tacori is offering affordable products that
people like me in my situation really helps. True, these rings
won't have the same monetary value of her originals but they will
still symbolize our commitment to one another. Eventually down the
road I will get my wife the real thing, but now that's just not
possible. Again, thank you to Tacori, they are a great company and
I'm very impressed with the quality of their products and their
customer service.

k

I think QVC shoppers know they're getting a different piece
entirely than the item sold at the local fine jeweler. QVC is
supposed to provide great price points for impulse buyers. You get
a taste of a designer's work. Just a taste. These buyers probably
aren't the customrs of jewelers who oppose this deal, and that's
fine. Honestly, though, the Ann King pieces I've bought on QVC were
really nice! Not junk at all. I wouldn't ask for an anniversary
gift from QVC mind you, but it's a fun shop for new fine fashion
pieces (silver and 18k).

This appears to be a classic case of brand extension gone wrong. If
you go to the QVC web site to see the collection, you will find 14
pieces of which 12 cost less than $125. The other two pieces are
less than $200. Great price points for impulse buyers, i.e.
tele-shoppers. But look closely at the pictures of the pieces using
the website tools. To hit these price points, they pulled the plug
on quality and this is what was left in the bottom of the toilet.
Years of marketing the Tacori brand created the brand name appeal
that made the QVC offering a sellout. Unfortunately, these
price-point buyers will take delivery of jewelry that is the
antithesis of the Tacori brand; ultra low quality mass market junk.
Tacori owners will see this as a crass attempt to capitalize on
brand recognition, QVC buyers will get a disappointing
‘Tacori’ piece, and the Tacori retailers will lose an
impulse sale and are stuck with a devalued Tacori brand.

I agree with Jennifer. Having Tacori on QVC is like having a free
commercial for the brand. They just brought the name and style of
the brand into the livingrooms of people who never heard of the
brand and so, increased the awareness of it. For that reason, it
will be good for your sales, not bad. As a sales person, you should
be able to expain the differences in the materials used as well as
the level of service that you can offer to your customer.

Tacori seems to be having a hard time and their decision to go on
QVC. I will promote it less because of that and see how my figures
look. Nice people. I am disapointed that we may have to part
company.

I think competition today is fierce for stores and for jewelry
designers. I don't think Tacori did a disservice to jewelers by
teaming up with QVC. Tacori has a luxury line, available at fine
jewelers, and a fashion line, available at QVC. Two different
markets are being served, and the Tacori name gets more
recognizable. QVC helps make consumers into jewelry lovers by
offering low-price alternatives to designs that are otherwise too
pricy. When consumers grow more sophisticated, they'll want the
higher-end items. Either way, discretionary monies are being spent
on jewelry rather than electronics or travel.