Do Your Employees Shop From You?
Tiffany & Co is taking the fashion “policing” to an extreme, not allowing for any jewelry other than their own to be worn by employees during working hours…but their policy had me thinking—Are you enticing your employees enough to wear your product? By enticing I mean, how much of a discount are you offering your employees?
Haven’t you noticed…every time you put a piece on yourself or a staff member…one that wasn’t getting much attention in the case—has suddenly got every one of your customer’s asking about it. What better advertising then your employees buying your product and wearing it everyday for everyone to see.
Well then…they’ve seen your cost, or they’ve acquired your cost calculation in the context of their job activity. You want them to wear your product. You don’t want them to be offended that they work for you and can’t be offered this additional employee benefit (a great discount). So, what do you sell it to them for?
Does 10% above cost sound like a winner?
Hedda Schupak commented:
Shanu--and Tiffany--have a good point. Most of the major mall-based
apparel chains require their employees to wear the company's
current-season clothes while on the job, and they offer the clothes
at a significant discount. There's no better advertising for a
product than to have a prospective customer see it in action!
