Ideas for in Store Parties and Events

Many of us have thrown some sort of party or in store event—but are any of them really different? For our Grand Opening I did throw an in store event—but I didn’t feel it was entirely different from the norm. We did have some very interesting mailers that went out to about 5,000 homes as well as two raffles, a red carpet, and drinks. The Grand Opening was a success but I wished I could have done something spectacular or something that would catch the interest of the press. Here are some ideas that I’ve heard of, but please feel free to add some more suggestions for events, in store celebrations, or promos.

1. Inviting a diamond or stone cutter.
2. Raffling off jewelry, dinner for two, and a spa treatment.
3. Memo in unique merchandise and invite the reps to sell behind the counter.
4. Valet service with entrance to the store on a red carpet.
5. Individual mailers with an RSVP.
6. A bartender for the serving of wine and beer.