Private Label Watches
So, I’ve been trying to acquire watch brands for the new store and think I might get what I want, but I haven’t been able to find another name brand that attacks the $400-1000 price point until I found out about private label watch brands.
Do any of you all have experience with private label watches? Are you selling watches made in America, with Swiss parts, stamped with your store names? Do customers care as long as they have Swiss parts? Here are some companies I found that do sell private label watches…here and here.
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pinklily commented:
here www.popreplics.com offer high quality watch,not expensive.
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sizumi commented:
I came across a site which sells luxury watches at affordable
prices. It would have been a great Valentine’s gift; however
my husband is not so crazy about watches. Anyway, they are selling
these Swiss-made rolex replica watches. They are from Italy and the
features are similar to those of the high quality Swiss Rolex
watches, it is impossible to tell them apart. So if you want to
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when wearing a rolex replica rather than the original one.
LookRichForLess.com also sells other popular brands, so visit them
now.
Blanchefontaine SA commented:
This company made great Swiss Made watches for private label and
corporate business :) mail: info@blanchefontaine.com site:
blanchefontaine.com
Mall Jewelry Boy commented:
A lifetime guarantee for batteries would be an extra perk...as
would complimentary repairs for the first __# years. Especially
with karat gold timepieces, offering "full trade-in" value for your
private label would be another plus. Still, consider this: most
major mid-market jewelry chains and department stores dropped their
private label watches a while ago, as it was far easier to pour
money into Seiko/Citizen/Bulova/Movado's massive Co-Op advertising
than to keep diverting sales to their private label.
J. Ford Sunderland commented:
Hampden Watch in Chicago is an excellent company. I have never sold
private label watches, but I have some friends in the industry who
do very well with them. They offer their customers lifetime battery
changes as an extra closing tool.
Cristian Geneve/Brokoe Mfg. commented:
Brokoe Mfg. leads the industry in USA manufactured karat gold
timepieces. The collection consists of over 800 styles. Starting
price point for a ladies 14 karat gold watch is $350.00. Private
label is available. Lifetime Warranty. Cristian Geneve/Brokoe Mfg.
will be exhibiting at the JCK Las Vegas Show in booth #12138. We
look forward to seeing you at the show.
jrabalais commented:
When i still had a jewelry store, i too wanted a private label
watch to compete against the massive advertising of Seiko, Citizen
etc. I found my dream company in BELAIR watch Co. of New Jersey.
The quality of the movements, cases and bands is beyond reproach.
The service quality is monumental and fast and the price points
allow you to be very competitive. As one customer put it when
looking as watches, major brand and my private brand, he chose mine
because he stated, that since i put my name on it, it must be the
better watch
Los Angeles commented:
www.laviewatches.com They also cater to private labeling. Swiss
parts as well with a 5 year warranty.
Mills Jewelers commented:
Belaire is an independantly owned US company using Swiss movements.
The watches are very well made. You will be proud to put your name
on them. All you have to do is have your customer hold one in thier
hand and a national big name brand in the other. It's sold.
In the midwest commented:
Look here: www.peredetemps.com These people will do Private label.
Mall Jewelry Boy commented:
$400-$1000 is a very hard-fought price point that every single
watch company is after right now, with big pushes from Seiko
especially. Big market names like Movado, Victorinox, Wittnauer,
Accutron, or Longines are well respected. Of course these
national/worldwide brands are tapped first by the big companies as
they are proven success stories. This makes it a difficult choice
for small independents as they don't want to neccesarily have a
case that mirrors all four jewelry stores or department stores in
their local mall. I would think that a carefully designed private
label collection may sell, but it will be much harder to justify
the cost. One of the reasons "better" watches are selling right now
is because of the brand and prestige recognition (especially with
Movado). Personally, I could see a karat gold watch collection
easily justifying its price tag (but it might even be too high
priced), or perhaps a diamond-heavy collection, or even an
automatic/mechanical skeleton-window stainless collection. Taking a
look at those two companies you linked to, I was extremely turned
off by them, especially Chrono AG (2nd link). Their designs are
MUCH too generic and look either exactly like Timex, Seiko, or
Fossil...nothing that could be priced at $400 to $1000. The perfect
private label line should compliment your existing watch brands, as
well as offering something your customers are actively
asking/looking for, a style that speaks to them. Coming from
department store beginings, I'd suggest considering a designer
fashion brand with Swiss-made parts, such as Burberry's Heritage
collection (nevermind who the parent company manufacturer is). What
designers are popular in your area? For that matter, what watch
brands are the hot buys locally?
