Where Are the Jewelers in All This???
Who is reading these BLOGS? Where are the retailers? Are there none with opinions or concerns about those who supply their business? Are there none interested in the state of the industry beyond the state of their own stores?
I’m just curious.
There has been much written and many comments about the "State of the Industry."
It is not the state of the industry which is written about, but the state of the retail jeweler, sliced and diced every which way from price point and average sale to market size and geographic location.
If you look at most of the "real articles" in the various trade publications, whether web-based or hard print, you will find all kinds of glowing stories about, and clever marketing ideas for, retail jewelers. In fact, most all of what is written is geared toward the celebrating or betterment of the retail jeweler. Oh you will see an occasional story about the struggles or demise of this vendor or that one. And you may see an occasional article about a particular gemstone, new finishing technique, or even a new direction for a designer like Scott Kay (ad nauseum), but you will not see a specific pointed article about the state of the industry as it pertains to the relationships and habits of vendors-representatives-retail jewelers.
More to the point, there is little said or written about how jewelers work with vendors, vendor reps, what they think about, what they like, what they dislike. Specifically, I have been writing recent blogs about the strained business relationships between vendors and reps—even the demise of relationships—and yet there have been NO RESPONSES or comments from ANY retailers as far as I can tell.
Surely they have a vested interest and stake in that part of the business process, don’t they? Are reps and manufacturers the only ones concerned about the state of that end of the industry?
Jewelers, it seems to me, can and should lend a voice to what is happening and what is being said. Ultimately, both vendor and rep exist because of the opportunity to sell merchandise through retail jewelers. Jewelers rely on merchandise from these sources to keep their cases stocked and clients interested.
So what gives? Who reads these things? Who cares? Who will stand up and say something or do something to change the direction our industry is headed? How many will contribute to become the collective voice of the other side of the industry to save it from self-imploding?
Jewelers have an opportunity to take back control of their business, their buying habits, and their buying preferences. They have the power to do business with whom they choose and a powerful say in how that business relationship will move forward. Now is a good time to speak up.
patrickny2000 commented:
to many garbage goods in very poorly made rings and to many watches that have high tickets and low resale value and to many
jewelers who sell retail whosale buy puting a different lab to get better results thanks for listening
Retailer commented:
JCK has gone so far downhill. Like most retail jewelers the magazine and the blogs are just reinventing a wheel that is already broken. I cant wait for some trade publication to step out of the box and stop kissing the vendors asses. The vendors the banks and the big "Designers" got us in as much trouble as the rest of the country. We are over inventoried and over leveraged. (Just look at David Nygard). When some one our there starts preaching something worth reading I will participate. For now I am enjoying the silly drivel your magazine has put out lately. In the past JCK was the best reading about the trade there was. I really looked forward to every issue. Now all I see is cheap product that you are trying to shove down our throats. I recently spoke with a very succesfull jeweler who is an old friend. He said he no longer goes to shows or reads trade magazines because they just try to get him to buy inventory he cant sell.
Here is what retail jewelers want to know.
How to get people in the door.
Hey thanks for asking.
K.Swanton commented:
Alex commented:
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Mountain Jeweler commented:
Leo That Everyone Knows commented:
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