I've said it before and I'll say it again: People need to be NICER! Stop dragging other jewelry retailers into the mud, whether it's Blue Nile, Zales, or Jared. You're only making yourself look petty. True competition is proving that you're better, not trying to knock the big players off their pedestal. When was the last time you saw Tiffany compare their prices to anyone else? And Rob's "larger point" is right on target. Jewelry retailers have a horrible reputation over price, quality, and service. If you tell a customer "Zales has bad quality, mine is better and costs less!", they might not believe you. If you SHOW a customer how your quality is better, and instead can say, with confidence: "Zales has beautiful diamonds, but look at this diamond. I'm very selective about my diamonds, but this one just took my breath away!" Do unto others...right?

Amen to "do unto others." People are not nice to each other.

Right on! Competition is healthy and should be conducted in a healthy not filthy manner! And jewelers should not shy away from saying hello to each other at social events...unless of course one is feeling guilty of badmouthin!!

Bad mouthing a jewlers gems is not the way to go. They are only making them look small and unprofessional, which we should question their products and ethics.