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How Do You Feel About LGI?
October 31, 2007
I was introduced toLGI at last year’s JCK show. They way it was explained to me was that they use retailers POS data to gather product information. For example, how well a particular watch model sells in certain areas?
I met LGI at the Hearts on Fire booth—here is info from some paperwork they handed me:
- LGI Network services to the jewelry and watch industry sector by collecting monthly information from over 7,000 retailer storefronts across the nation.
- LGI helps companies like Hearts on Fire improve their forecasting and production processes to always have the top sellers in stock.
- It allows companies to better evaluate the effectiveness of advertising and promotion campaigns to see market-wide effects
- LGI’s proprietary Retailer Benchmarking Report allows retailers to compare the brand performance they experience with a brands’ national performance.
- Their system allows information that will identify top models and alert you of slower turning models.
Okay here are my questions:
- Do you use LGI?
- Shouldn’t your POS be doing this for you? Mine does!
- Why would this benefit me? What some independents in other areas might be selling more of—my market might not demand. For example, at my FL store we sell tons of men’s diamond bracelets—in my NC store I have yet to have any men who walk in the store even stop to take a look at them.
- Does LGI show local retailers each other’s info? If so, why would I want other local independents to know what I sell most of?
- LGI utilizes POS info—do they request numerical figures and do they post this info or is this information kept confidential?
So—are you using LGI and if so, how has it worked for you?
Posted by Shanu Singh Guliani on October 31, 2007 | Comments (1)