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How Do You Feel About LGI?
October 31, 2007

I was introduced toLGI at last year’s JCK show. They way it was explained to me was that they use retailers POS data to gather product information. For example, how well a particular watch model sells in certain areas?

 

I met LGI at the Hearts on Fire booth—here is info from some paperwork they handed me:

  1. LGI Network services to the jewelry and watch industry sector by collecting monthly information from over 7,000 retailer storefronts across the nation.
  2. LGI helps companies like Hearts on Fire improve their forecasting and production processes to always have the top sellers in stock.
  3. It allows companies to better evaluate the effectiveness of advertising and promotion campaigns to see market-wide effects
  4. LGI’s proprietary Retailer Benchmarking Report allows retailers to compare the brand performance they experience with a brands’ national performance.
  5. Their system allows information that will identify top models and alert you of slower turning models.

Okay here are my questions:

  1. Do you use LGI?
  2. Shouldn’t your POS be doing this for you? Mine does!
  3. Why would this benefit me? What some independents in other areas might be selling more of—my market might not demand. For example, at my FL store we sell tons of men’s diamond bracelets—in my NC store I have yet to have any men who walk in the store even stop to take a look at them.
  4. Does LGI show local retailers each other’s info? If so, why would I want other local independents to know what I sell most of?
  5. LGI utilizes POS info—do they request numerical figures and do they post this info or is this information kept confidential?

So—are you using LGI and if so, how has it worked for you?


Posted by Shanu Singh Guliani on October 31, 2007 | Comments (1)


November 2, 2007
In response to: How Do You Feel About LGI?
VJ Geronimo, LGI VP of Client Develpment commented:

I would like to address your comments by answering some of the questions you put forth. There are some important facts that retailers should be aware of: Shouldn’t your POS be doing this for you? Mine does- I would be curious to know which POS system you are using. While many POS systems tell their users what is selling in their own stores (based on their own data), I do not believe any will give the type of information LGI reports. LGI’s information is an aggregation of the over 7,000 retail storefronts reporting data and is a combination of many POS systems. Three differences to point out include: 1) LGI’s info includes models you do not carry, as well as those you do –oftentimes retailers do not carry all of the top models for a given brand and LGI’s data points this out; 2) LGI’s info is on brands you do not carry, as well as those you do – oftentimes the most valuable information is when you are considering or just starting out with a brand (prior to when you pos system would provide input; 3) LGI’s info includes other data that your system could not – for example, the service benchmarks your availability at retail for a particular model as opposed to the universe of retailers availability experience – this enables a retailer to benchmark their reorder practices against others – and most importantly, understand whether they are being delivered an appropriate quantity of the top sellers of the brands they carry. While your POS is invaluable in telling you what is happening in your stores, LGI can provide you market , brand and model level information that was never available before. Why would this benefit me? What some independents in other areas might be selling more of—my market might not demand. For example, at my FL store we sell tons of men’s diamond bracelets—in my NC store I have yet to have any men who walk in the store even stop to take a look at them.- While it is true that there are regional differences, it has been our experience on the watch side that 8 of the 10 top models are consistent throughout the country. Additionally, model level reporting is just one of the items that retailers get to see. Frankly, LGI is not as good at explaining the benefits as other retailers. We hope some respond to your posting. This said, there is a reason whey LGI had 2,000 store-fronts when we started and now 7,000. Also, we are proud of those retailers that have chosen to be part of LGI – unquestionably some of the best in the industry. These are all smart people that while recognizing that no data source is perfect (as your valid example demonstrates well), used properly, the service can contribute strong value. Does LGI show local retailers each other’s info? If so, why would I want other local independents to know what I sell most of?-LGI does not show retailers each other’s info. No other retailer can ever see how another retailer is performing. We have extremely strong controls in place that have been reviewed by many leading retailers prior to signing on. In our five years in operation, there has not been a single issue along these lines. LGI utilizes POS info—do they request numerical figures and do they post this info or is this information kept confidential? – Participating retailers provide LGI with sales and inventory information on a monthly basis which we pull from each retailer’s POS system via a process that requires no effort on the retailer’s part after the initial short implementation. This information is kept strictly confidential (as per written agreement that each retailer signs at startup). Each retailer’s information is then aggregated with all of the other data LGI collects. I hope this helps further clarify the role of LGI Network. Please feel free to contact me at 973-659-0333 x 105 f you have any questions.





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