For loose diamonds, I imagine you can get away with a 30 day return policy AS LONG AS you start the 30 days when the customer picks up mounted diamond if you sell a semimount and loose stone together. Especially if a store sends their repairs out, and if it takes a week or more...or if you have to order the correct size head and don't want to pay for overnighting it...I really don't think it's fair to say you have 30 day return policy when it takes 7-14 days for the customer to get the ring!

Return policies can be tricky. One needs to balance the customer's interest with one's own. Can YOU get 30 days refund from your diamond supplier particularly if it was a memo sale? Do YOU have hundreds of prospects a day? I don't believe its a given that a B&M shop has to have the same policies as an online vendor. One of the advantages of being a face to face seller is the chance to make the client feel comfortable with the entire process and comfortable with the seller. You put real time(and money) into the presentation. Does the customer really need a thirty day window for buyer's remorse? Do you really need that kind of exposure? With shrinking margins the gamble that a sale sticks may be a bit more palatable with a tighter return policy. If the customer has, say, ten days to verify the quality stated, shouldn't that be fair enough since the appearance of the item has already met their criteria? It may sound tacky but we're here to make money. We don't have to be philistine about it but we do need to create our policies toward that end. I'm reminded of that old saying, "Nobody ever went broke by making money".