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Part II: Is it Worth "Buying" a GG?
March 7, 2007
I thought of writing a bunch of comments to everyone’s responses regarding, Is it Worth Buying a GG Diploma Before Getting the “Real World” Experience, but then I realized I have a mouthful to say about this post and figured I should just make a “Part II” out of it.
Should GIA implement customer service classes (
Ken Goldwasser thinks so)?
Shanu-Should GIA, a professional school in gemology, only teach technical knowledge that so many students, future employees, and owners might use in retail settings? GIA now offers a Bachelor’s in Business yet can’t offer elective courses in “customer relations” as part of your GG. A GG alone isn't enough neither is a BBA. Why not offer electives as part of each degree?
Michael Abushakra like so many others is very proud of his GJG.
Shanu-So would I…he learned hands on how to become a professional jeweler.
Rhonda Rivera made an extremely interesting point stating, “I personally have little patience for learning how to sell jewelry.” Rhonda is attending GIA with the intention of becoming a private practice appraiser. Rhonda goes on to say, “Ultimately, it’s the employer’s decision as to whom they hire, and how they are trained in their position. Just as going to a 4 year university cannot prepare a student for the real world (nor is it expected to).”
Shanu-Rhonda, in college though your first two years are supposed to make you a well balanced individual by offering elective courses for students to take. For example, 3 credits in Psychology, History, Philosophy, Economics and so forth. Shouldn’t GIA offer elective courses as part of the each degree program? Maybe courses that are suitable for appraisers, a retail setting, or ones that are solely based on technical knowledge. Possibly, even an entire week on the history of diamonds that would count as a history elective. These kinds of elective courses can be fun and might add to the curriculum by bringing “real-world” appraisers, sales gurus, and history buffs.
On a side note: Rhonda made a comment regarding “The GIA program has PLENTY of flaws - in particular I'm speaking of their distance "education" program.”
Shanu-I totally agree…I think this kind of program shouldn’t even be offered. Can you really learn all this technical information without an instructor? I know I wouldn’t have done as well or wouldn’t have been able to practice what I learned if I hadn’t attended in Carlsbad, CA with an instructor physically present to answer all my questions.
Like Robyn A. Hawk, I do feel part of being hired in a retail setting means they should train you…but who trained them?
Hedda Schupak’s article, “
A Backhanded Compliment," is a prime example of how education can make a difference…can help to change our industry. She talks about how a reputable jewelry store made a difference with their local radio ad by using testimonials from customers…until the customers started “gushing” about how, at Barsky, they were confident that the piece they bought was really what the jeweler said it was. Hedda, goes on to say the ad proved how truly tarnished our industry’s image has become…AND
Shanu-I think it is because of a lack of education. To become an appraiser…well anybody can become one…most jewelry store owners are appraisers. Why isn’t their a licensing exam that appraisers have to take? Wouldn’t there then be less inflated appraisals and fewer jewelers promising to appraise anything for twice what you pay for it. Elective courses on “customer service” can help future staff and owners relate to women, men, and even couples shopping together. An elective course on history can help those who want to enrich themselves for no other purpose but to learn. What about an elective course on cost calculations such as gold pricing, an elective on business management (such as how to avoid “
pricing tricks”), or even an elective course on how fashion affects our industry greatly.
I'll leave you with this...Food for thought…GIA needs to consider a rigorous system for admission or at the very least add to their current curriculum.
Posted by Shanu Singh Guliani on March 7, 2007 | Comments (4)