It is my understanding that many brands do not want to be in stores that carry Rolex because come a bad December Rolex gets first dibs on the money, and other brands suffer. This is only what I heard and not from experience. I learned in the industry that watches move but have little income, so I focus my attention to selling diamonds. Not that I don't like watches, I love them! However, an owner needs to get what customer's demand, not what they like and truthfully where I am Tourneau is as well-so I say let Tourneau have watches.

Like Christopher, I too do not have direct experience but, I've heard that the Rolex line is double edged. The brand will bring in the Rolex clientele but the strength of the Euro has pushed their prices into the stratosphere. And again, just hearsay, but they seem to be all about Rolex making and taking your cash and not so concerned about you or your company. "Be careful what you wish for, you may receive it"

I too donot have direct experience but this could be probably their strategy, not only theirs but of other Luxury Watch/Jewellery Brands as well : 1. Rolex only opens new accounts when and if another local store closes down? - To avoid competition in the same area. 2. Rolex has distance requirements—meaning your store can’t have it if another store in a certain mileage distance is carrying it too? Then what about the stores in NY City across from each who are both carrying Rolex? - Well NYC has a rich clientele and density of luxury watch buyers must be quite higher than in your area. The stores can sustain customers even though similar brand selling in nearby stores. This may not be the case in your area, where due to lesser population or lesser luxury buyers the competition amongst the stores could be more. 3. Rolex only considers stores who have watch brands that compliment their lines such as Breitling, TAG, etc? - Ofcourse they have to consider this. They cannot allow to display/sell at a point where their brands collide in any way with others be it design/concept/packaging. Imagine your store to be wellknown for selling fun line jewelry and not much of bridal-serious fine stuff, then a watch brand having similar styles would be more than happy to sell through you, but not a fine watch brand! Regards Vivek Shah

I have experience with Rolex,and I will tell you, be careful what you wish for! They tell you what to carry, and want cash or immediate payment after christmas, and they come first whether you sold them or not and ship when they please. There are other brands, if the customer is educated by you.