Shanu Singh Guliani

What are Your Customer’s Wearing?
June 21, 2007

After smiling, making eye contact, or speaking with customers whom enter the store—do you concentrate on which brands and type of styles of jewelry and watches your customer is currently wearing?

Do you compliment customers on their jewelry and watches even if they haven’t purchased the pieces from your store? This might help to recognize what your customers are wearing—either way, customers love when professionals recognize their talent for style.

Here’s a true story that might help get your sales associates noticing your customers more:

Vanessa walks into a high-end jewelry store and is greeted with a smile and the ordinary, “Can I help you with something.” Vanessa responds and asks to be taken to the watches. Vanessa stops at a showcase while the sales associate is still walking. The sales associate stops realizing Vanessa is looking at a specific watch. Vanessa asks for some time to look and so she did. She stopped at the case with Baume and Mercier watches. The sales associate came over again and asked if she’d like to look at a specific watch. Vanessa said, “I’m looking for a watch for my husband and I don’t know much about Baume and Mercier.” The sales associate went on to tell her about the exceptional quality and movement and then said—“They are much better than even Raymond Weil.”

Guess, what type of watch Vanessa was wearing—Raymond Weil?

Posted by Shanu Singh Guliani on June 21, 2007 | Comments (0)