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Shanu Singh Guliani

Discount Everything or Just Certain Designers?
September 10, 2008

It will be a year since I opened my new store in North Carolina and what better way to celebrate than with an “Annual Sale” This week I have set-up appointments with the local newspaper, radio stations, etc to decide what areas of marketing would be best for the store’s annual sale. More importantly—I have finally decided to offer 20% on everything in stock but loose diamonds. I am wondering if any of you have discounted loose diamonds during such an event. I am discounting remounts mounted with solitaires but not loose diamonds, repairs, special orders, and custom designs. I have blogged about this in a previous post here—but still want to know from others—regarding how deep of a discount and if there are limitations to certain designers and or product categories.

Posted by Shanu Singh Guliani on September 10, 2008 | Comments (1)

October 1, 2008
In response to: Discount Everything or Just Certain Designers?
Ravi commented:

Hi!Yes,consedering the differance in the price of loose diamonds and the retail jewl'ry price ,i keep asking myself the same que.But looking at my relative investment in gold as well,as gold is retailed on fixed daily price basis,Indian Market,and other value addition like designs etc,why to keep a 'price' to discount at all?Yes,the profit could be made in considerable manner,where we ourselves should be satisfied about ROI providing good value for money product.