Subscribe to JCK Magazine
Behind The Counter   


Link This | Email this | Blog This | Comments (0)


A Jewelers Version of Humor
November 21, 2006

I understand the seriousness of conflict diamonds, fair trade gemstones, and recycled metals, but sometimes I just feel that I'm scaring my customers with too much information. I’ve read the facts. I know I’m doing my job by educating my staff and buying diamonds that are conflict free. I will give an explanation if my customers request but am I going to go over it this holiday…not unless they ask.

Aren’t we stressed enough with meeting sales goals, having back-up ready if a staff member gets sick, pre-ordering food for everyone in the store the last couple of days, doing our own shopping, dealing with our own family…the list just goes on and on.

Sometimes I forget I’m not the only one having to deal with all the holiday hell. I’ve decided to turn a new leaf…I'm going to use more humor in my sales presentations this year. Sometimes humor is the perfect antidote for hectic times. Below are some funny but true finds.

Forgetful husbands beware!

  • The Remember Ring is a wedding band with some high-tech innards that heats up to give the wearer a burning reminder about the special day about 24 hours before it arrives. Cleve Oines, who runs the web site for Goldsmith Gallery, a jewelry shop in the small town of Sitka, Alaska first came up with this as a gag.
  • He has some testimonials on his website…one that had me laughing was…Some fans of the Remember Ring™ wear multiple rings. "I got two of 'em." says Jon Harshmen, "Well, I got one-actually-my wife got me the other one." Holding up his hands to show both rings he says, "Anniversary and Birthday, baby. It's like a handgun. Better to have it and not need it, than need it and not have it."

Diamond encrusted phones, televisions, pens…just about everything!

The most in-depth diamond grading information.

  • NiceIce…Warning to the Humor Challenged...This site contains a dangerous combination of the most in-depth diamond grading information available to the public, satirical wit sparked by the marvels of human behavior, and extremely precise ideal cut diamonds for sale. If your sense of humor was surgically removed at birth, you should still give it a whirl because our customer satisfaction rating is #1 and the information is second to none, but be forewarned that your co-workers might actually hear you laugh out loud and that could ruin the reputation you've worked so hard to develop.


Posted by Shanu Singh Guliani on November 21, 2006 | Comments (0)



POST A COMMENT
Display Name or Registered Users Login Here.
Please restrict submissions to less than 7,000 characters (including any HTML formatting).

Before submitting this form, please type the characters displayed above:


Advertisement

Advertisements



Directory/Buyers Guide

JCKstyle



©2008 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Use of this Web site is subject to its Terms of Use | Privacy Policy
Please visit these other Reed Business sites