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The Store Tour
April 10, 2008
March’s Indesign Magazine had an article called The Quick Store Tour—detailing 7 steps of how to give a store tour and how this stage of a sale can improve execution.
I think a store tour would just be silly and could turn out extremely boring. Am I wrong in saying that? Do you offer a tour? I think walking with a customer and guiding them through the store to different areas of product might have them running to the nearest panic button. Shouldn’t you let them browse a little before you jump all over them?
Step four of The Quick Store Tour says to give a brief company history if it has a rich, unique, or interesting history…I’m yawning already and I can see my customers doing the same. I do talk about my store in FL but once I’ve developed rapport with the customer and the customer is engaged in conversation with me—not just me doing the talking and the tour.
Do you do store tours? If so, does it help to build rapport? How do you do it?
Posted by Shanu Singh Guliani on April 10, 2008 | Comments (2)
