Link This |
Email this |
Blog This |
Comments (3)
20 Bucks for a Lifetime of Watch Batteries
March 22, 2008
At my store we charge customers $10 for a regular battery and $13 for lithium. We all know they cost almost nothing—but the time it takes to change one means our employees aren’t on the floor selling. Of ten we ask customers to pick up their watches in a couple of hours or the next day—but a battery is something they want done then and are willing to wait—hence the 10 bucks.
What about charging 20 bucks for a lifetime of batteries and $24.95 for a lifetime of lithium batteries? We all know batteries last a long time—if it runs out—well then the customer comes back in 6-7 months—but you’ve got the 20 bucks right then? Does it sound like we’re out for every little penny OR is it a great way to build customer loyalty?
Side note: I interviewed someone the other day who told me they do this at the store he currently was working for—and I didn’t know what to think of it. Have you all tried this? Is it worth it? We take in a bunch of batteries, but $20 bucks a pop sounds like a lot (when we know most will forget and most of them whose battery does run out—a battery is such a thing you want done right then and will go to the closest place).
Posted by Shanu Singh Guliani on March 22, 2008 | Comments (3)
