"Bad" is a bad word to use in a selling situation. Instead, use the commonsense explanation of the rarity-to-value ratio and explain why a stone with whiter color and fewer inclusions costs more than a stone with yellower colors and more inclusions. Remember, there's a customer for everything, and what one person wouldn't touch, another one aspires to.

Definately agree with you! Instead of using the term "bad", one can always say "different grade diamonds" or "diamonds of different characteristics".No one can term anything bad or good. After all beauty lies in the eyes of beholder!

I completely agree. Was this a poor choice of words on the part of the salesperson? Or is it the official training verbiage of that particular brand? Hopefully other store owners will give similar direction to their sales staff.

Never ever use a negative when talking to a guest or a client. Once you have got past the greeting, if the client is looking at the diamond showcase you could attempt to engage your guest. “A nice diamond is one of the most fascinating things you will ever buy. Take a look at one under a microscope and I can show you what to look for….. “ This works better if you can place a diamond item into the guests hand.

It's only a guess, but it could be the case of the trainer putting his own spin on a carefully constucted opener... "We all know diamonds cost a lot…so let me show you what to look for when the time is right.” Let your brand know about the trainer's phrasing. They may want to stop the poison sooner than later.

WOW, what a negative. When a customer enters your store and proclaims "just looking", be positive and thank them for looking in your store. Once their suprise is over, without moving too fast go to a show case near them and ask, if you could show them some of the styles available, or even ask their opinion on a new piece you just put in the showcase. Do not try to sell, just ask them questions about the item you have THEM HOLDING, ask in a casual way if this is a style they are interested in, keep trying to get as much information as possible, sooner or later they will reveal what they want, NOW educate them on the merchandise and your store. Always soft sell. The sale will make itself.

you'd have to be one hell of a sales person to make a sale if you used that as an opening comment.......obviously this so called trainer had no idea whatsoever or was a complete idiot.....especialy since your trying to sell diamonds on the provision that you get what you pay for....doesnt make sense at all.....even drug dealers have better sales strategies.