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Shanu Singh Guliani

Creating Eye-Catching Window Displays
April 18, 2008

My store is mostly all glass, yet we don’t have any built in window displays—unfortunately my landlord won’t allow anything to touch the glass. I have been thinking of creating a display from the ceiling to the floor using a faux wall but I’m not so sure I know how to effectively create a window display. I’ve heard the display should be built around a theme and should highlight the store’s image—meaning is your store trendy? Wholesome? High-end? I see the window display as my store’s face to the world which means consumers will form an impression based on it.

Some tips I’ve read are to:

Avoid cluttering the display. Basically don’t throw in every product you can thinking the more products the more they’ll want to come in.
Use proper lighting.
Stock up on the featured product if you are creating the display for a particular holiday.
Be creative.

Any cute ideas for an ongoing window display you’ve used?

Posted by Shanu Singh Guliani on April 18, 2008 | Comments (3)

Industries: Jewelry Retail News

April 23, 2008
In response to: Creating Eye-Catching Window Displays
Christopher commented:

Try using a custom shadow-box type of display box hanging from the ceiling on cables with an attached light. It will be high-tech looking but contents can be rotated.

April 23, 2008
In response to: Creating Eye-Catching Window Displays
Christopher commented:

Try using a custom shadow-box type of display box hanging from the ceiling on cables with an attached light. It will be high-tech looking but contents can be rotated.

April 24, 2008
In response to: Creating Eye-Catching Window Displays
Mall Jewelry Boy commented:

Best thing to do is to think long and hard about what you want your display to communicate to customers. What might drive business, like a sign that reads: "We buy diamonds", may negatively impact store image, especially for more guild-quality stores. And that holds true no matter whether the sign is a bronze plate engraved in script or a piece of construction paper with black marker scrawled on it. On the other hand, a window that builds brand image (minimalist display of a high-end designer's $10,000+ diamond fashion jewelry with professional light-backed signage) may not drive sales. Speaking of designers, many designs will provide professional signage and displays to showcase their brand, but again it's a question whether that will drive sales and/or build your store's brand image