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Reps Cold Calling Before the Show
May 4, 2007
From today, the JCK show is only about 3.5 weeks away. I can feel the excitement in the air with emails for parties and get-togethers, old friends calling me to meet up for dinner, actually getting a ticket to a show, and the thing that most might hate “calls from Reps” to come and visit them at their salon or booth in Luxury/Premiere, Wynn (Couture and Signature Salons), and/or JCK.
I understand we jewelers are very busy preparing for the show…getting inventory lists together, planning out appointments, what to buy and what not to get suckered into buying…but most important—be nice to the Reps that call you and return their calls even if you’re not interested.
Cold calling is not an easy thing to do and all of us know how hard it is to bring in customers to our stores…that’s all these Reps are trying to do…bring in customers to their booths. I’ll be honest, I don’t like my phone ringing off the hook either—especially when I know, it’s a sales call but “credit is due where credit is deserved.”
I’ve had numerous friendly Reps call me and some whom needed just a hint of better people skills, but no worries they’ll learn. So, this blog is to remind you all that these Reps do work hard and just calling them back, thanking them for their call, but telling them you’re not interested might make them feel their cold calls wasn’t just a way for their bosses to torture them.
Posted by Shanu Singh Guliani on May 4, 2007 | Comments (3)
