Hey Shanu that article can be seen here: www.jckonline.com/article/CA6527743.html?q=seal+of+disapproval

Hi Shanu, perhaps a how-to kit of laws applicable to fine jewelers is a project that JCK should undertake. Carrie and I are at the Centurion show now, and one designer is handing out copies of the article in an effort to encourage more American manufacturers to take pride in their efforts and to promote them. The jewelry industry has an obligation to be honest about origins just as shoe and clothing makers do, and consumers of those items still buy Chinese-made products.

Hi Shanu; Displaying COO to the end consumer is required by law and although the article indicated that there was low compliance, we follow the law. We don't mislead shoppers in the quality of the product they buy, nor do we confuse shoppers with dubious pricing strategies. Likewise, we obey the law. These are the priciples that make customers trust us. If the law is outdated or invalid, jewelery associations should lobby to change it.

We just write the origin of the country on the price tag. Most of our customers are interested in the quality and not the origin. We have had some made in America goods that were terrible quality and some imports that were really bad too. It depends on the brand and manufacture and not origin.

When you buy a Mercedes Benz, do you get a COO for each of the components? The seats could be made in a country where the term 'human rights' is neither heard of nor followed.

Maybe you should get a COO for each of the Mercedes components, because disclosure of origin on U.S. imports is the law. That way, consumers can make thoroughly educated purchasing decisions.

We do not display or tell our clients that our David Yurman jewelry is made in Thailand; if we did it would ruin the cache and sales. If people want to believe that David Yurman is an amazing designer from New York who works in his studio with other master jewelers creating his master pieces then we are not going to ruin a great money maker by telling them otherwise. Ruining Designer brands divulging where they are made would ruin the one of great areas of mystique and romance that we have in our industry. We can see what has happened to the diamond business when the romance gets taken out of the sales presentation. Neiman Marcus understands the marketing of David Yurman and they are a successful luxury retailer. I will not be bullied by some menial civil servant on a power trip trying to justify their existence by creating rules and regulations that prevent honest hard working business people from making a living.