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Why Won't Jewelers Share?
November 16, 2006
Why are some jewelers so unwilling to share industry related information? Is this entire industry full of arrogant people? I don’t believe any educated businessperson would act like a know-it-all but I do think many jewelers are afraid of competition and that’s why they won’t share tips.
I also own a store and I’ve always thought discussing different ideas was a way to get my own brain churning. Every time I’ve exchanged ideas amongst colleagues, I’ve ended up going back to the business with something better and more efficient. Sometimes others are doing it better and their wisdom might help to better your own store.
My own feeling about this industry is that it is stagnant. I think half the reason for this is that there aren't enough people in this industry that like to disclose information.
I never said start handing out numbers of your sales last month. For instance, I once wanted to know turnaround on a line that my friend was carrying in a different state. I found out I was marketing to the wrong age group and never realized it because my Reps were advising me on their product as a whole and not by state or city. Staff issues are another great thing to share. For example, how companies base commission structure for their staff or how to solve a problem between two staff members who are always fighting about my customer your customer.
Anyways here is what happened. We are expanding our business and of course being a second generation jeweler I realized we needed a web site. I proceeded to call some other independents that have good web sites and are showcasing designer and brand name merchandise.
All I asked was about the photography. I’ve been researching everything from cameras with better macro capabilities to types of light boxes made by MK Digital and Ortery. I've even been talking with professional photographers. Maybe they know of a company that sells light boxes that they prefer or maybe it's not the light box but instead the camera I need to worry about. I want pictures that give off less yellow lighting and show crisp images of the diamonds. Perhaps information about an online store where I might be able to get a camera for a good price such as Keh. All I wanted was some advice.
I still don't understand...why won't jewelers share?
Posted by Shanu Singh Guliani on November 16, 2006 | Comments (20)