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Do You Email Your Customers About Their Repairs?
November 8, 2007
I noticed the staff members at our other store in Florida collected very few email addresses—so at this store I emphasized how important it is for our staff to ask for customer’s email addresses. In addition, I asked my staff members to ask the customer if they may email them when their repair is ready.
The result…most of our customer’s check their email numerous times a day—so we were able to reach them in a more efficient manner than having to call them a bunch of times.
THE BEST THING THAT HAPPENED: Now our customers recognize our store’s email address and our emails do not go directly into spam—the advantage…our advertising sent via email is getting read and not directed to spam.
So—if you aren’t emailing your customer’s you might be losing out. Remember email advertising is the most inexpensive way to advertise and by asking them if you can send them an email when their repairs are ready might get them to save your store’s address in their address book thus you might get a better read-rate when using email advertising.
Posted by Shanu Singh Guliani on November 8, 2007 | Comments (1)
