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Shanu Singh Guliani

Is Presentation Everything?
July 30, 2008

I’ve been interviewing for full time sales positions at the store and came across a great candidate a couple of days ago—but there was one problem. When he smiled his front teeth were entirely black. I think it’s from chewing tobacco, but obviously I can’t be sure. Unfortunately, customer’s notice things like that right away. I really liked him and felt we would make a great addition to the store, but I, myself, couldn’t help focusing on his teeth every time he smiled. I agree presentation has a lot to do with selling high-end jewelry—actually high-end anything. So…Is presentation really everything?

Posted by Shanu Singh Guliani on July 30, 2008 | Comments (4)

August 4, 2008
In response to: Is Presentation Everything?
Alan J. Zell commented:

Is presentation everything? Well, yes, for sure! Great question . . . something a lot of people do not even ask themselves when they are selling, but complain when they are a customer. A great anything (ring, car, idea, yourself, etc.) poorly presented automatically makes it a poor whatever. Not only is the presenters time, effort and money wasted, so is one's prospective customer's/customerers' time, effort and, maybe, money is wasted. It matters not by whom, the method used, or where that controls what one's customers see, hear, read, it is the presentation that is all important. Why? Because whatever is presented and how it is presented will affect how one's customer thinks, relates, shows what was presented. I.e, selling, of which presentations is a part, is, really, helping customer buy what one sells by teaching them how to sell what they were being asked to buy or do. Alan J. Zell, Ambassador of Selling at Attitudes for Selling. (an ex-jeweler, btw) www.sellingselling.com

August 4, 2008
In response to: Is Presentation Everything?
Mrk Shamash commented:

Is presentation everything? Well, almost everything. If your store caters to “

August 4, 2008
In response to: Is Presentation Everything?
Mrk Shamash commented:

Is presentation everything? Well, almost everything. If your store caters to “

August 4, 2008
In response to: Is Presentation Everything?
Mark Shamash commented:

Is presentation everything? Well, almost everything. If your store caters to “the high end” consumer, then it’s absolutely everything. But if you are a store that promotes bargains and priced items, a superior presentation may backfire by intimidating the thrift shopper, where a good sales person with stained teeth may actually do well for the store. Now this may sound strange coming from a person that preaches “image sells”, only because not all images are the same. Since an “image” is really a personality that a store or product/brand projects to the appropriate consumer group. (Nordstrom or Wal-Mart). Mark Shamash, Vogue Visual www.voguevisual.com