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Part 2—Wilkerson and Associates—Does that Mean Trouble?
July 10, 2008
Part one of this post (posted on June 24th) caused some concern, so I’d like to explain my thoughts behind it. While attending the JCK show back in early June I saw an ad in JCK magazine paid for by Edward Mirell welcoming Wilkerson and Associates. I carry the line and immediately got worried. Wilkerson and Associates website states that they are the largest national jewelry liquidator through closing and relocation sales. I had been experiencing problems with Edward Mirell’s company such as sales associates unaware of prices of pieces, prices going up and retailers being uninformed, and so on. I love the line and sell a tremendous amount of it and based on my current experiences with the company I thought Wilkerson and Associates was there to get them out of trouble. When I returned from the show, I visited Wilkerson and Associates website and no where on the website does it say they are distributors to manufacturing companies. Their website clearly talks about liquidations. Now after seeing the ad, visiting the website, and having problems with the company informing its retail partners I felt compelled to ask my peers if they have experienced the same. After releasing the original post Edward Mirell contacted me and mentioned Wilkerson and Associates is now going to be distributing their line. I didn’t quite understand what that meant so again I visited Wilkerson and Associates website and couldn’t find any mention of being distributors.
What really is their new relationship all about? Please explain.
Posted by Shanu Singh Guliani on July 10, 2008 | Comments (8)