First let's convince the trade press that it is to their best interest to find ways of publicizing the violators violations and not cover them up or ignore them because they buy ads. And it also couldn't hurt if we stopped buying from their suppliers.

A new Standard Measure for a Diamonds Brilliance and Sparkle eCS = 1.000 For the past several years, the major Gemological Laboratories have labored to codify the third “C” cut. Since the cut is the dominant factor that determines a diamonds Sparkle and brilliance it was considered an important step in the reporting of a diamonds quality. The two major players in this field have each developed their own vocabulary to describe this quality. The G.I.A. (Gemological Institute of America) and the A.G.S (American Gem Society) have both established systems after many years of scientific research and investigation. However it seems after comparative study that there are discrepancies between them. eCS = 1.000 Based on a formula that calculates the proximity of the subject diamonds geometry, including all shapes to the Tolkosky IDEAL CUT and produces a numerical result eCS becomes the common denominator between all systems, which report the “cut” quality of a diamond.