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Cyber Monday is a New Shopping Holiday for Retailers
November 27, 2006
Many events happen in multiples of three—pregnant acquaintances, bad luck, number of telemarketers that call during the dinner hour, and finally for jewelers, a third holiday shopping day that completes a triumvirate: Black Friday, Black Thursday night, and now, Cyber Monday.
News reports about post-Thanksgiving Monday claim it’s the busiest online shopping day of the holiday season. A report about the subject in today’s print version of the Wall Street Journal details the deals available to Internet shoppers. Not one jeweler was cited.
Cyber Monday offers jewelers another opportunity to draw in shoppers. What’s on your web site? What’s enticing shoppers to spend their money with you? Are you taking advantage of online sites that organize shopping venues for consumers? According to the WSJ article, the best ones are fatwallet.com; shopping.msn.com; and dealtaker.com. Weaker ones include cybermonday.com and slickdeals.net.
Some novel online and free marketing approaches include setting up profiles on myspace.com, friendster.com, and facebook.com. Type “jewelry” into the search features on these sites and you’ll get a lot of results. Tap into a younger group of customers via these web sites, which are free marketing for you. Also, make a fun video and put it on youtube.com. The movie makers do, and so do other categories, such as vehicles. They’ve got free ads uploaded to youtube.com, do you? It’s a free site!
This is what kids and interns are for; enlist them to up your store’s hip factor by putting your store on cool sites that are heavily trafficked. Drive online shoppers to your web site with ads on these others, and once shoppers arrive at your site, have your shopping deals posted and ready for purchase. Start now and you’ll be well-prepared for Cyber Monday 2007.
Posted by Jennifer Heebner on November 27, 2006 | Comments (4)
