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Fancy Talk
November 10, 2006
I think we all agree that synthetic/lab-grown/man-made diamonds (I'm laying off the term "cultured") will be a formidable product if the growers ever start to truly market and mass-produce them. But I always roll my eyes when I see things like this, in a Gemesis press release:
" With the attention generated by major celebrities and Hollywood movies, consumer awareness and demand for fancy color diamonds has grown significantly. With such enduring interest, there should be little doubt why Gemesis concentrates its production on fancy color diamonds," states Clark McEwen, Gemesis COO.
Um .. It's hard to believe this is anything other than spin. The reason the lab-grown people concentrate their production on fancy-color diamonds is because it is un-economical to grow colorless stones. Plain and simple.
The market for colorless diamonds is huge. The market for fancy-colored diamonds is miniscule (but growing). Most consumers still don’t know that diamonds come in many colors. So when you’re trying to sell a fancy-colored synthetic, that’s TWO new products to introduce the consumers to.
To paraphrase the release, if Gemesis could mass-produce white diamonds, “there should be little doubt” they would jump into it in a second.
Posted by Rob Bates on November 10, 2006 | Comments (2)
