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Niche Alert! Fashionable Consumers With BudgetsNovember 15, 2006It’s a paradox: as a fashion editor, my job is to know about high end jewelry, but I cannot afford my own. I deal in platinum and diamonds while owning plastic and CZs.
Don’t get me wrong- I love my wooden cuff and the link necklace I bought on the street in SoHo as much as I value the diamond necklace I received as a graduation present, but I’m not crazy about the reaction the former receives from the industry. The following conversation, for example, has taken place more than once:
The plight of the luxury writer is lost on many, and so I often adopt a look I call The Vera Wang. Have you ever seen formidable clothing designer Ms. Wang out in the city or at a fashion show? She wears head-to-toe, casual black, as if she’s just over the whole fashion thing. Similarly, I pretend I’m too immersed and too knowledgeable about jewelry to wear it.
Of course, The Vera Wang is not acceptable to jewelers: when a large, fashion-conscious sector of the population is not buying nice jewelry, there is a problem. Time to consider new strategies: fashion-forward but fine (and subsequently cheaper) designs, like Emily and Ashley. Or mixing high and low end materials for affordable and chic results, like EXEX.
It is brainstorming time, jewelers. We are here (and by “we” I mean not just my co-workers and me, but almost everyone I know- fashionable people with normal paychecks and high New York rents)! We are ready to buy! It’s the perfect time for you step up and provide fine jewelry for us real-income gals. Posted by Laura Finkelstein on November 15, 2006 | Comments (7)               
November 15, 2006
In response to: Niche Alert! Fashionable Consumers With Budgets Jennifer Heebner commented: This is SUCH a fantastic post! I love it because it's funny and so true!
November 15, 2006
In response to: Niche Alert! Fashionable Consumers With Budgets intheknow commented: I really enjoyed reading this blog. I couldn't agree more with everything you said. As a New Yorker myself I can really relate to this. This last line is great "It’s the perfect time for you step up and provide fine jewelry for us real-income gals" It's so true and really hits home. Keep on blogging-
November 15, 2006
In response to: Niche Alert! Fashionable Consumers With Budgets Rob Bates commented: I think someone's hinting for a raise ...
November 16, 2006
In response to: Niche Alert! Fashionable Consumers With Budgets G. Suzie commented: Loved the blog. Great writing, Laura
February 5, 2007
In response to: Niche Alert! Fashionable Consumers With Budgets Laetitia commented: Great blog and I completely agree with you. I started my own fashion jewelry line with those very same thoughts in mind. I wanted something made of real gemstones but not out of reach. Just out of curiosity, what kind of price range would you think is reachable for a fine-jewelry line aimed at the fashionable consumer with a budget?
February 9, 2007
In response to: Niche Alert! Fashionable Consumers With Budgets Laura commented: Thanks, Laetitia, that's a good question. Everyone probably has a different answer to it; for me, a line in the $75-$400 range would be reasonable and appealing.
March 23, 2007
In response to: Niche Alert! Fashionable Consumers With Budgets Ili commented: I label my self as a “jewelry addict” – good hint to tell the boss what you would like for special occasions. You will never see me without a piece of jewelry as I select each piece to complement my suits or sports wear. As a financial executive, I view each piece as an investment in my career. Now ½ of my jewelry wardrobe is unique because I make / design the pieces. I give hand-made pieces to my staff as gifts.
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