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Carrie Soucy

Art in Cyberspace?

November 12, 2008

I’m hearing a lot right now about one-of-a-kind and custom work. In an age when independents (and most designers, for that matter) truly need to differentiate themselves from online and chain-store competition, this is one area that many are discovering as a way to stand apart from the crowd.

Interesting, then, the juxtaposition when I came across objectfetish.com, a website dedicated to art jewels. It seems to me that this is one category in which customers would ESPECIALLY want to see, touch and feel the pieces they are buying. But, on the other hand, we once said that about all fine jewelry. Just a little food for thought... Is this a viable e-commerce concept? Or is a one-of-a-kind creation something that requires a hands-on sales approach? If not, is it an e-commerce idea that independents can tap into? I hope you’ll check out the link and let me know what you think.

Posted by Carrie Soucy on November 12, 2008 | Comments (1)

November 20, 2008
In response to: Art in Cyberspace?
ObjectFetish commented:

Hi Carrie,

We wondered the same thing, whether art jewelry collectors or occasional jewelry buyers would buy work, untouched by them, simply based on an image and words on their monitor.

That's why we added artist videos, selected exhibitions and so forth, to add a little depth to the presentation.

And it seems to be working, even in a very down economy. We launched less that six months ago, and we are already getting a great reputation - and some really truly fabulous press is coming out soon.

That said, we're not just offering one of a kind pieces. The new work from Karola Torkos in the UK is quite inexpensive and fantastic.

I tried adding a link, but your blog doesn't like it - so, just paste this into your address bar: objectfetish.com/jewelry/fools-gold-double-p-1883.html

Thanks much for checking us out!

Best,

Jeff Goldsmith
Co-founder