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Toni Rumore

Spotlight: EDGE*nyNOHO
December 15, 2006

Last night New York’s innovative shopping collective EDGE*nyNOHO co-hosted an evening of “shopping, sips, and sweats” together with online shopping magazine BussBuss. EDGE*nyNOHO, featured in Luxury (Jennifer Heebner’s “Retailing by Other Means,” Spring 2006), is home to over 65 designers—of clothes, accessories, and jewelry—who above all, are unique. As for the jewels?

Hot dog! The charming Michael Zirulnik of The Varsity Project (named after his childhood black lab, Varsity) was on hand. VP merges a vintage aesthetic with quality workmanship, offering pieces that speak to individuality. I kept visiting the sterling silver decanter-tag bracelet (it came home with me), while Maria Reyes narrowed down her picks to two … but I’ll let her describe them. Zirulnik says that VP’s triple cross pendant in varying tones of oxidized copper have become Miami’s vice.
Desideri Design’s necklace with a trio of large, smooth, and amorphous black onyx pieces on an adjustable gold chain was a sexy standout. The line also features rings with clusters of Swarovski crystals. I like the black, reminiscent of glistening caviar.
Mesh NY’s asymmetrical heart silhouettes were playful confections—without being cloying. A heart surgeon recently wiped out her stock for holiday gifts. Nice! Other great pieces include nontraditionally geometric pendants in their signature mesh look, in vermeil or sterling silver.
Riding the crest of the cuff trend, Judith Hass showcased brushed gold versions with gemstones—like a stunning elongated tiger’s eye—that rotate for added interest.

Good graciousness—the nightcap was a generous swag bag for all.

Check out the last Spotlight: Girlshop.

Posted by Toni Rumore on December 15, 2006 | Comments (1)

December 15, 2006
In response to: Spotlight: EDGE*nyNOHO
Maria R. Reyes commented:

I loved Michael Zirulnik, not only was he very accommodating, but his pieces were truly great. I loved the casualness of the items and how they can be worn daily without being too bling-y. I was contemplating on getting one of his mahjong bracelets made out of bone but opted for a keychain and a leather bracelet with sterling silver. I really wanted a piece I can wear everyday as my signature and this bracelet is perfect. It’s understated and goes with almost anything I wear. The other piece I purchased was from Ariadna Correa Calleja—a leather string with a handpainted enamel flower in burnt orange with a button at the center. Again a very noticeable piece but certainly not over-the-top. The event was great, the swag bag was fantastic, and in an era of bling, it’s nice to find pieces that are fabulous without being flashy.