JCK Mobile
Subscribe to JCK Magazine

Style 360   



Link This | Email this | Blog This | Comments (12)


Jewelry Wars: Jewelry vs. Other Accessories

December 1, 2006

This morning in the office, Bacilio Mendez noted that long gloves have been making their way back onto the fashion scene. From a few cubes down, Rob Bates then wondered aloud if this might affect ring wearing or ring selling. What followed was a spirited conversation about a major threat to many jewelry sales- the other accessory. Some of the biggest rivalries to watch out for:

  • Watches vs. Cell phones. Many people, including our watch editor William Shuster, will argue that this is a ridiculous competition, as the watch’s aesthetics and complex functions will never be matched by the cell phone’s. Point taken, but I can’t deny that my watch use has greatly decreased since I bought my time-telling cell phone.
  • Earrings vs. Headphones. This rivalry was perhaps more intense when bulky, ear-hiding headphones (still available, apparently!) were the norm. But though they don’t fully block the view of earrings anymore, small headphones- such as iPod earphones- have a tendency to get tangled up in them. This is annoying, but still, it hasn’t stopped me from wearing earrings…yet.
  • Necklaces vs. Turtlenecks. Is there any point to wearing a necklace under a turtleneck? Maybe; the same point as wearing a ring with diamonds on the inside of the band (because the wearer knows its there). Still, turtlenecks minimize one of the pleasures of wearing jewelry: sharing it. Some women pull off the necklace-over-turtleneck look…perhaps a truce might be possible.

It is exceedingly fun to think about different jewelry v. accessories rivalries (try it). It’s also important to think about for members of our industry when promoting and selling product. Jewelers, as all savvy businesspeople, must know thine enemy.


Posted by Laura Finkelstein on December 1, 2006 | Comments (12)


Email
Learn RSS

December 1, 2006
In response to: Jewelry Wars: Jewelry vs. Other Accessories
Jennifer Heebner commented:

What a clever post! I never thought about these "rivalries" but they're so interesting, and you're so smart to point them out! What a smartie you are, Laura Finkelstein!!




December 1, 2006
In response to: Jewelry Wars: Jewelry vs. Other Accessories
Rob Bates commented:

Laura! I don't like the world to know I work in a cube. Signed, Dilbert.




December 1, 2006
In response to: Jewelry Wars: Jewelry vs. Other Accessories
Robin commented:

Laura, interesting article and topical. I just saw or read the same thing recently. How Echo boomers, the next consumer group uses cell phones to tell time and the impact that may have on the watch industry.




December 1, 2006
In response to: Jewelry Wars: Jewelry vs. Other Accessories
Jennifer Heebner commented:

There was an article about the cell phone/watch connection in the most recent issue of Luxury Magazine.




December 4, 2006
In response to: Jewelry Wars: Jewelry vs. Other Accessories
Rob Parisi commented:

It's true, I rely on my cell phone more than a watch these days. Maybe the watch manufacturers should develop a line of cell phones with their own distinctive name and logo on them.




December 4, 2006
In response to: Jewelry Wars: Jewelry vs. Other Accessories
Molly commented:

i like that. it's a constant battle haha
as far as the cell phone vs. the watch goes, one of my brother's friends asked "does anyone have a cell phone? i need to know what time it is." to which another witty friend replied "no, but i have a watch... and it does the same thing."
it seems as though my generation's technology consumed culture is starting to find the watch superfluous. it does seem like the watch is becoming a bit unused as most people have their cell phones permanently glued to their hand anyway.




December 4, 2006
In response to: Jewelry Wars: Jewelry vs. Other Accessories
Reina commented:

The generation gap is alive and well! I still use my watch to tell time, use big, bulky headphones (to listen to tapes, I might add!)and my diamonds are on the outside of my rings. Do people really buy rings with diamonds on the inside???




December 5, 2006
In response to: Jewelry Wars: Jewelry vs. Other Accessories
Jennifer Heebner commented:

There's a buyer for everything, Reina. The last Virgin-Mary-inspired ham sandwich on eBay had a lot of bids. Considering that, I think people will buy rings with diamonds on the inside of shanks.




January 13, 2007
In response to: Jewelry Wars: Jewelry vs. Other Accessories
Cindy commented:

Necklaces vs turtlenecks - duh! Ever seen a 20" or 22" chain with a fabulous pendant on it? Or what about the long chains with various beads on them? It's not brain surgery.




January 15, 2007
In response to: Jewelry Wars: Jewelry vs. Other Accessories
Jennifer Heebner commented:

No, not brain surgery, but what's common knowledge to one person may be new information to another. After all, there are 2.3 million new American consumers born every year.




March 26, 2007
In response to: Jewelry Wars: Jewelry vs. Other Accessories
Hedda Schupak commented:

And nobody here even mentions handbags!




August 10, 2008
In response to: Jewelry Wars: Jewelry vs. Other Accessories
Kay Kaur commented:

As more awareness grows about the possible bad side effects of using cell phones we should see more people using their watches to tell time!





POST A COMMENT
Display Name or Registered Users Login Here.
Please restrict submissions to less than 7,000 characters (including any HTML formatting).

Change Image
Before submitting this form, please type the characters displayed above.
Note the letters are NOT case sensitive.

Advertisement
Advertisements



Directory/Buyers Guide

JCKstyle


©2009 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Use of this Web site is subject to its Terms of Use | Privacy Policy
Please visit these other Reed Business sites