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Martha C. White

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The popularity of immersive technology like virtual reality headsets and augmented reality mobile games is a clear indication that the next wave of high-tech experiences is no longer in some far-off, sci-fi future—it’s here and now. For jewelers, the constant pace of technological change can be...
Martha C. White | January 18, 2017
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Modern nuptials run the gamut from a rustic, outdoor woodland wedding to a colorful celebration in an exotic destination. Accordingly, engagement and wedding jewelry is becoming at once more varied and more personal.  Retailers say clients today want their purchases to be tailored precisely...
Martha C. White | September 28, 2016

5 Retailers on Top Trends in Wedding Jewelry

Martha C. White | September 28, 2016
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Silicon Valley tech firms might not seem to have very much in common with jewelry stores. After all, you’re not going to set up a foosball table in the showroom or let your salespeople bring their dogs to work, and catering three meals a day for your staff would eat up a big chunk of your operating...
Martha C. White | July 13, 2016

How to Create a Cool Corporate Culture

Martha C. White | July 13, 2016
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Jewelry retailers depend on beautiful images—in catalogs and direct-mail flyers, on websites and, increasingly, on social media platforms—to grow their revenue. Among the various social sites, Instagram in particular seems tailor-made for the jewelry industry, with its simple format, focus on...
Martha C. White | February 3, 2016

Instagram? Insta-Slam!

Martha C. White | February 3, 2016
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Nelson Coleman Jewelers Since 1856 307 E. Joppa Road Towson, Md. 410-494-0080 nelsoncoleman.com As a sixth-generation owner and general manager of Nelson Coleman Jewelers in Towson, Md., Amanda Coleman-Phelps takes the reins on a business that shuttled back and forth between Munich and...
Martha C. White | November 4, 2015

America’s 10 Oldest Jewelers: Nelson Coleman Jewelers

Martha C. White | November 4, 2015
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Saboe Jewelry Since 1854 102 S. Vine St. West Union, Iowa 563-422-5364  Saboe Jewelry has been a fixture on the main street of West Union, Iowa, for more than 150 years. Originally opened by a man named William Parrott in 1854, the store has seen several changes of ownership...
Martha C. White | November 4, 2015

America’s 10 Oldest Jewelers: Saboe Jewelry

Martha C. White | November 4, 2015
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With increasing deregulation across the global economy, it is difficult for consumers to know whom they can trust, especially concerning the quality of the ingredients in the products they buy. Ingredient branding is an excellent way for consumer brands to assure their customers about quality....
Martha C. White | September 1, 2015

Swarovski’s Ingredient Branding Model

Martha C. White | September 1, 2015
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That's such an asinine comment. Everything is technology driven these...

It such an exceptional stone, particularly with the calcite, that it...

Let's view the Acquisition of Blue Nile as if we were writing a case...

Obviously you can't or shouldn't stop progress. Blue niles growth was...

I see more Blue nile like sites opening in the near future killing...