Landau Introduces Moissanite Fine Jewelry

-- JCK-Jewelers Circular Keystone, 11/19/2008 10:53:00 AM

The Hyman Companies, Inc., which operates under the trade name Landau, will feature moissanite fine jewelry in its 95 stores worldwide for the holiday season.

“It’s the right time to re-introduce the moissanite category to our customers,” said Nat Hyman, president of Hyman Companies. “Today’s retail environment is challenging. We need to deliver high quality products with a value that cost-conscious consumers can appreciate. For us, the proven answer is moissanite.” 

Strong consumer demand and past success with the category led the Allentown, Pa.-based Hyman Companies to reconnect with moissanite. In stores now are classic moissanite designs in 14K gold settings featuring big, bold looks suited to the moissanite jewel.

Landau boutiques, founded in 1987, are located in exclusive shopping venues throughout the United States and the world. The chain offers a 100% lifetime guarantee on the fine jewelry it sells. 

“We are extremely pleased that moissanite fine jewelry is once again sold through Landau, particularly given the past success of the category in its stores,” said Dennis Reed, president and chief marketing officer for Charles & Colvard. “Moissanite is the right jewel for these changing times, and Landau clearly recognizes the potential.”