Fortunoff Names Sensale to Top Marketing Post

-- JCK-Jewelers Circular Keystone, 7/26/2007 8:18:00 PM

Fortunoff has appointed Bernie Sensale to be its new chief marketing officer. Sensale most recently was senior vice president, Marketing at Zale Corp.  

Sensale's expertise is in the areas of marketing, merchandising, and e-commerce. He joined Zale’s in 1995 as vice president of Marketing & Merchandise Planning for the Bailey Banks & Biddle division and integrated the Piercing Pagoda brand into the company. Prior to joining Zale Corp., he was vice president, General Merchandise manager for Ames Department Stores and held various merchandising positions at Caldor’s and Macy’s.

“Bernie will be an extremely valuable addition to the Fortunoff team,” said Arnie Orlick, Fortunoff chief executive officer. “He has had tremendous success overseeing the marketing and strategic planning functions of a major retailer and Fortunoff will certainly benefit from his expertise in a variety of areas.” 

“For years, Fortunoff has been a beloved retailer of home furnishings and jewelry in the tri-state region," Sensale added. "I believe there is tremendous potential to expand upon that foundation.”