10 Ways to Convert a Lead
By Ralph Zuccarini, Sales and Marketing Coach -- JCK-Jewelers Circular Keystone, 12/1/2005
[Ed. note: see “10 Ways You Can Generate Leads,” JCK, November 2005, p. 65]
- Use scripts. Script your best salesperson and train others based on that model.
- Track conversion rates.
- Get sales training.
- Use “either … or” questions when talking to customers.
- Conduct regular sales meetings and help your salespeople set goals.
- Hire better salespeople.
- Use check sheets to ensure important work details aren't being overlooked.
- Sell only on the benefits of merchandise.
- Focus on the clients' needs and wants.
- Build rapport with clients.
| Author Information |
| Ralph Zuccarini, Action International Business Coaching, Chalfont, Pa.; (215) 822-351, www.actioncoaching.com/ralphzuccarini. |
