10 Ways You Can Generate Leads
By Ralph Zuccarini, sales and marketing coach -- JCK-Jewelers Circular Keystone, 11/1/2005
- Systemize your word-of-mouth referral system.
- Improve your advertising, do more advertising, or start advertising if you don't already.
- Send direct mail to your Class A and B prospects.
- Market yourself as the expert in your field in your community to attract new customers and contacts.
- Create strategic alliances with noncompeting businesses, such as florists.
- Make cold calls to new, potential customers.
- Hire more salespeople.
- Have all your marketing material professionally written and use it.
- Determine your ideal client and get more of them.
- Test and measure all of your techniques.
| Author Information |
| Ralph Zuccarini is a sales and marketing coach with Action International Business Coaching, Chalfont, PA; (215) 822-3515; www.actioncoaching.com/ralphzuccarini. |
Talkback
Related Content
Related Content
Sponsored Links
