7 Key Questions!
By Brad Huisken -- JCK-Jewelers Circular Keystone, 5/1/2005
I believe that the following questions are so important they should be asked in 99.99 percent of all sales presentations with new customers. Each question has more than one reason behind asking it. Additionally, the questions will allow you to sell based on the reasons the customer supplies for making the jewelry purchase.
- What brings you in today?
- Who are you shopping for?
- What is the special occasion?
- When is the special occasion?
- What have you seen before that he/she/you would love to have?
- What is important to him/her/you in selecting a _________?
- Who recommended our store?
| Author Information |
| Author, trainer, consultant, and speaker Brad Huisken is president of IAS Training and the author of the books I'm a Salesman! Not a Ph.D. and Munchies for Salespeople: Sales Tips You Can Sink Your Teeth Into. He developed the PMSA Relationship Selling Program, the Professional Sales Management Course, The Mystery Shoppers Kit, and The Weekly Sales Training Meeting video series, as well as aptitude tests and proficiency exams for new hires, current sales staff, and sales managers. Huisken and his staff of trained professionals conduct in-house training and consulting all over North America on an ongoing basis. He also publishes a free weekly newsletter called "Sales Insight." For a free subscription or more information, contact IAS Training at (800) 248-7703, fax (303) 936-9581, e-mail: info@iastraining.com, or visit www.iastraining.com. |
