JCPenney to offer moissanite

-- JCK-Jewelers Circular Keystone, 10/19/2004

JCPenney, one of America’s largest department store, catalog, and Internet retailers, will sell moissanite throughout its retail network.

Through its collaboration with Charles & Colvard, the sole source of moissanite, the Fine Jewelry Store at JCPenney is the only national retailer offering the jewel to its customers.

The complete moissanite collection for women and men features rings, pendants, bracelets, and earrings set in fine 14k yellow and white gold. The collection is available in 460 JCPenney department stores nationwide, in JCPenney catalogs, and online at www.jcpenney.com. Charles & Colvard representatives will also hold moissanite trunk shows at selected JCPenney stores through December.

“Moissanite brings new meaning to the phrase ‘affordable luxury,’” said Beryl Raff, JCPenney senior VP and general merchandise manager for fine jewelry. “It’s the ideal choice for women who appreciate fine quality and expect exceptional value.”

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