WGC Helps Retailers 'Speak Gold'
Staff -- JCK-Jewelers Circular Keystone, 10/1/2004
The World Gold Council (WGC) launched an all new point-of-sale and sales training package for independent retailers entitled "How to Speak Gold: Retail Power Tools for Year-Round Gold Jewelry Profits."
Debuting at The JCK Show ~ Las Vegas, the package includes training materials as well as in-case displays and signage. This point-of-sale and sales training package is available to independent retailers to upgrade their presentation and display of karat gold jewelry and to visually communicate the desirability of fine gold jewelry at point-of-sale. The package includes: The Language of Gold brochure; brochure holder; karatage signs; Goldmark logo signs; multi-purpose image holders; lifestyle photography CD; and sales training CD-ROM. These tools are available online at www.goldprofitguide.com or directly from the WGC New York office.
