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J-Barroom Brawl

In the jungle of appraisal politics, the Jewelers' Vigilance Committee has accomplished an amazing feat: uniting factions that have been at war for years. Unfortunately, the various organizations are united by their opposition to JVC's own J-BAR course.

By Gary Roskin, G.G., FGA, Senior Editor -- JCK-Jewelers Circular Keystone, 9/1/2004

When Cecilia Gardner, general counsel and executive director of the Jewelers Vigilance Committee, requested a grant from the JCK Industry Fund in October of 2000, she proposed "that JVC undertake to create a 'bar association' (we propose the name The Jewelers Board of Appraisal Review, or 'J-BAR') for appraisers which would act as a central clearinghouse for qualified appraisers, provide a central forum for debating issues in the appraisal field, and be a venue for the settlement of disputes regarding appraisal activity."

The organization's primary goal was to ensure that all jewelers who perform appraisals had at least a minimum level of appraisal skill and knowledge. Another goal was to bring the diverse group of appraisal associations together under the JVC umbrella, which Gardner said would "benefit all who are impacted by appraisal activity—jewelers, insurance companies, lawyers, and the consuming public."

Since the proposal was made, Gardner has released an appraisal course (titled "Jewelry Appraisal Basics") and published a directory of those who have successfully completed the course.

But while the original J-BAR concept was lauded, its execution has been widely panned. Both the course content and the directory of beginning appraisers have unleashed a firestorm of criticism from many professional jewelry appraisers and associations, some of which have labeled the course inadequate, improper, and unethical.

Are the criticisms valid, or is this just another example of appraisal politics as usual?

A course, of course. "It wasn't supposed to be an appraisal course," says Charles Ellias, a Certified Appraiser of Personal Property (CAPP) with the International Society of Appraisers (ISA), now with Costello Jewelry Company in Glen Ellyn, Ill. "Cecilia told us, 'Our goal is not to teach appraising.' But yet they're teaching a course."

Gardner acknowledges that "Jewelry Appraisal Basics" is a course but describes it as "a very basic starting-out course for people who have absolutely no education in appraising. It's a first step. And it's based on legal compliance with FTC guidelines and other laws."

Nancy Stacy, a Master Gemologist Appraiser (MGA) with the American Society of Appraisers (ASA) and a vice president on the ASA Board of Examiners, has another take on the course controversy. Stacy, who served six years as ASA's Gem & Jewelry Education chair, doesn't object to "a course that is introductory in nature," but she believes the J-BAR course is not consistent with appraisal theory and contains "information that will have to be un-learned in the context of further appraisal training."

Stacy isn't alone. Mona Miller-Smith, MGA with the ASA, a National Gem & Jewelry Appraiser (NGJA) with the National Association of Jewelry Appraisers (NAJA), and the owner of Pacific Gem Lab in Portland, Ore., is ASA's director of education for the gems and jewelry division and a former member of the board of ASA governors. She says J-BAR is "contradictory to what I'm teaching. And we're not just being too picky." Miller-Smith says that ASA officially supported the J-BAR mission statement, but now she has to do an about-face and not support the course.

"ASA's gems and jewelry discipline committee and its board of governors both formally endorsed the J-BAR mission and objective statements with my encouragement and support," says Larry Phillips, ASA's incoming international president. Phillips is a former chair of the ASA gems and jewelry discipline committee as well as a course developer and instructor. "They did not endorse the J-BAR course, and it is highly unlikely that they will do so. J-BAR failed miserably to develop even an elementary insurance appraisal education for retail jewelers."

"It's going to have to be completely rewritten," says Miller-Smith. She believes the course should not only make the necessary corrections but also add some elements, including a definition of "exactly what they'll be qualified for when they finish the course." She also objects to including the names of J-BAR graduates in a book with others who are more qualified. "You're not teaching them how to appraise," she says. "You're telling them what is good and bad, but not how!"

In the beginning. According to the JVC Web site, "based on the number of complaints centered on incompetent or fraudulent appraisals, JVC decided it was time to take action."

Gardner has pointed out that thousands of retail jewelers—many with no appraisal training—perform appraisals every day. She writes, "The cornerstone of this new movement was the idea of an appraisal course setting out the basics of appraising while highlighting the pitfalls."

J-BAR's "Jewelry Appraisal Basics" was "founded on the fundamental principles of jewelry appraisals," Gardner continues. "The course discusses legal liabilities associated with appraising jewelry, types of appraisals, methods of valuation, elements of an appraisal, language to include on appraisals, and a thorough discussion of sound business ethics as applied to jewelry appraisals. This basic education provides a starting point from which jewelry professionals can build towards more technical education."

Some professional appraisers do support the course. John Abbott, Graduate Gemologist, MGA with ASA, and an expert in rare coins as well as jewelry appraising, says J-BAR was never supposed to be the "be-all and end-all" of appraisal certifications. "J-BAR is a wonderful first step," he says. "Right now it's the Wild West out there. Anybody who can pick up a pencil is out there doing appraisals."

Abbott believes strongly in education but says the high cost may leave most retail jewelers out of the loop. "I'm gung-ho ASA, but ASA is cost prohibitive to go through the courses."

Abbott believes J-BAR has filled the gap for the thousands of jewelers who write appraisals with no formal appraisal training. "I think that if somebody who's in the trade reads the J-BAR and practices using it, they're going to be doing so much better than 90% to 95% of the reports that I see on a regular basis," he says. "A lot of appraisals are done by people who have no gemological training or valuation training."

Susan Eisen, MGA, Certified Gemologist Appraiser (CGA) with the American Gem Society (AGS), is a retail jeweler in El Paso, Texas, who has been credentialed with three appraisal organizations (ISA, ASA, and AGS). She believes the criticisms of the J-BAR course are "unfounded" and says it will "show the people that are taking J-BAR that, 'Hey, this is serious business. Maybe I shouldn't be doing these appraisals,' which is one of the reasons J-BAR did this to begin with." Eisen believes J-BAR will encourage people who are interested in appraising to take additional courses.

"I am in favor of the mission of J-BAR, and that it deals with appraisals from a legal background and standpoint, as opposed to an appraisal standpoint," Eisen adds. "And that's why I think it's needed for the industry."

Devil in the details? Numerous professional appraisers fault J-BAR's details and believe the course conflicts with what is taught by the major appraisal organizations. They say the course's definitions and methodology are confusing, inconsistent, and improper. They also claim the course promotes unethical practices.

Says Stacy, "My highest expectation for the course, and biggest disillusionment with it, is in the area of appraising for insurance coverage. Most appraisals jewelers write are for insurance coverage on items sold by the store. If nothing else, Appraisal Basics should have gotten that part right. Instead, the methodology is jumbled, terms are incorrectly used, and some of the information is simply wrong."

William Hoefer is a paralegal, a course writer, a teacher for ISA's "Expert Witness" course, author of the "Advanced Personal Property Appraisal" (APPA) course of the Jewelers Educational Foundation (JEF/AGS), Webmaster and editor for Appraiserunderoath.com, and owner of Hoefer's Gemological Services in Tampa, Fla. His complaints about J-BAR concern the two valuation methods that the course defines as standard: the Price/Cost Method and the Market Data Method. These methods are critical factors in appraising, the purpose of which is to ascertain the correct value of a piece of jewelry so it can be insured for that value.

Consider this from J-BAR: "The cost method adds up the parts and labor and then applies the markup in the area where the item is sold." Hoefer notes that value is most often based on the area in which an item will be replaced, and not where it was purchased.

Cos Altobelli, CGA with the AGS, is the author of two appraisal books and the founder and first chair of the Council of Jewelry Appraisal Organizations (CJAO), representing AGS, NAJA, and ISA. According to Altobelli, in some instances, an appraisal can be even more complicated.

"You obtain information about the piece from the client," he says. "Can this piece be replaced from wherever, or do you have to go back to Buccellati [for example] to get a replacement? If it's something copyrightable, something registered, then this has to be the way it's resolved." And most importantly, this must be written into the appraisal. "You really need to know all of the ingredients beyond the scripted material," says Altobelli.

But Eisen points out that every course contains controversial material. "In fact, there are things that ISA says that ASA doesn't subscribe to," she says. "I understand there are inconsistencies. There are things that ASA subscribes to that AGS doesn't subscribe to. So theoretically, there are differences among all three of the appraisal organizations I belong to."

Define 'this.' "The J-BAR course is so fundamentally flawed that even its definition of an insurance appraisal is seriously wanting," says Hoefer, citing the course's definition of "insurance replacement," which includes "… or to satisfy their curiosity."

"What does writing an appraisal 'to satisfy curiosity' mean?" he asks. "It is a completely nebulous comment. A proper appraisal starts by precisely defining and limiting its use. 'Curiosity' does just the opposite."

But Don Palmieri, Graduate Gemologist, MGA with the ASA, owner of the Gemological Appraisal Association, publisher of the gem pricing guide Palmieri's Market Monitor, owner of the Gem Certification & Appraisal Lab, and owner of the Diamond Profile Laboratory in New York City, says J-BAR's citing curiosity as one of the primary uses of an Insurance Replacement Appraisal is proper. "Lots of people come to me for appraisals because they're curious about the value.… Often they really want to know they got what they paid for and didn't get ripped off. I'm sure that less than half of them go to the trouble to schedule a piece of jewelry. Most people are curious."

Hoefer quickly points out that one can be curious about what it cost, or what it will sell for, or what it should be insured for, all of which could be different values. Hoefer cites another, more troubling concern—"conflict of interest," also known as "interfering with a sale." According to J-BAR, if the appraiser did not sell the item in question, he or she should note on the appraisal that "you regularly buy and sell this type of item and could provide a replacement for it in the event of a loss." In essence, the appraiser tells the client he can sell them the item, and that they need not return to the place of purchase.

But even the experts can't agree on this point. Phillips says this comment is recommended by the 1995 JVC Appraisal Task Force Guidelines. And Palmieri says such a statement is appropriate as long as all information is unambiguously provided to the client.

But Altobelli says it's "unethical" and "all wrong."

Gardner sees it differently: "We do not assume that this is an insurance replacement appraisal," she says. "It could be for any number of appraisal reasons."

Gardner uses the following hypothetical appraisal as an example: "Some jeweler writes an appraisal and the piece is already gone. It's been lost or stolen, and so they go to the local guy who submits the appraisal to the insurance company. If you're a jeweler and writing an appraisal, you need to disclose that you could replace the item if you were asked to do so, but did not. Jewelers have been accused of skewing the value because they wanted to replace it. If you might be in a position where you might be challenged because of personal interest, you need to disclose this fact."

"Now she's made this into a casualty loss appraisal, not an appraisal for obtaining insurance replacement," Hoefer responds. "Nowhere in the course did it present casualty loss assignment theory, which requires a different date of value and value definitions."

Hoefer points out that "casualty loss" does not use retail replacement value. "Depending on the policy, the insurer will either pay the amount covered (agreed value policies) or the actual cash value (which is defined differently in different states). There are other options, such as partial losses as opposed to a full loss, repair and actual replacement options, etc. This is a complicated area," says Hoefer, who faults J-BAR for not covering such details if casualty loss is to be taught in the course.

Also at issue is J-BAR's appraisal model, which advises appraisers to state: "I certify that, to the best of my knowledge and belief, the statements in this document are true and correct including representations of quality and quantity." Hoefer says diamond grading is opinion, but the statement above indicates that an appraiser has certified a diamond's quality grade. "Never certify something that's just an opinion," he warns.

"Appraisals are statements based on specialized knowledge," says Gardner. "Appraisers should take responsibility for what they are saying." According to Gardner, it's proper to certify a diamond's clarity and color grade since the appraiser also will make a qualifying statement that "diamond grading is subjective." The phrase "to the best of my knowledge and belief …" is the legal standard that applies, she says.

Altobelli disagrees. Certifying the diamond grading opinion, he says, creates an expressed warranty. "It's no longer an opinion," Altobelli insists, and a jeweler could be held liable if the diamond were graded differently by another authority—GIA, for example. This holds the appraiser to a higher standard than GIA itself. After all, GIA doesn't certify diamond grades; it provides only the laboratory's opinion. What's more, says Altobelli, advising a jeweler/appraiser to certify the grade could come back to haunt Gardner: "She could get sued by appraisers for telling them to do the wrong thing!"

"The J-BAR course is often contradictory," Hoefer says. "For example, on page 7, it says, 'The value on the appraisal should be verifiable if necessary. This is not necessarily the price at which the item was sold.' But on page 22 it states, 'Make sure, however, that your selling price is the appraised value for purposes of the appraisal.' Which is it?"

Hoefer also cites J-BAR's definition of the Market Data Method, which states that it "determines the value by using market research and actual prices for buying and selling."

"The Market Data approach is based on actual market activity," says Hoefer. "Unless you assume that this course is specifically designed for retail jewelers to appraise only the items they sell that day, Market Data has little to do with what an item is priced at."

Consider this example: If you know XYZ Jewelers always offers a 20% discount for cash or will discount an item during an end-of-the-month sale, then the ticketed price is not valid for an insurance replacement value. "It's like looking at an auction catalog," says Hoefer. "The printed 'sale estimate' is not the true value of such pieces. The value is determined by market activity such as actual sales, not willy-nilly price tags.

"Appraisers determine and report values, not prices," adds Hoefer, who says that the J-BAR course "incorrectly uses 'price' and 'value' as if they were synonymous."

Gardner insists it is correct. "It says 'actual prices for buying and selling.' I think that means the same thing, don't you?"

Hoefer cites another alleged inconsistency: "On page 40, it reads, 'Have a policy not to buy what you appraise.' But in the very next sentence I'm told, 'Then you are free to make an offer to Ms. Jones and to help her find a different appraiser.' So what's the score? Am I an appraiser or a liquidator? Either something's missing, or the course writers don't know what they want to say."

But Eisen says such arguments are really arguments over semantics. "I think the greater issue is that it's very serious business … with serious liability. I think J-BAR's intent was to tell jewelers, in case they don't know, that 'you're treading on very thin ice.' And I think J-BAR's done that."

Reinventing the wheel? There is a lot of contradictory terminology in the context of professional appraisal theory and methods, says Stacy. "The most widely accepted standards for appraisers are set forth in USPAP, the Uniform Standards of Professional Appraisal Practice. While I did not expect the J-BAR course to teach jewelers to write fully compliant USPAP appraisals, I was hoping that at least J-BAR would not conflict with it. Unfortunately, J-BAR invents methods and terminology where it could just as easily have used standard terms laid out in USPAP."

"The J-BAR course violates USPAP mainly through omission of critical requirements, like an effective date," adds Phillips, also a certified USPAP instructor.

But according to Gardner, "USPAP is a standard for personal property, based on a higher standard other than just legal. So I feel the comparison is not relevant here. I certainly don't want J-BAR to be in conflict with USPAP, and I believe it is not in conflict."

And Eisen points out that "even AGS and ASA don't agree on the use of USPAP." Palmieri says such "nitpicking" and "tearing apart of J-BAR's sample appraisal and various portions of the course is not productive."

Having a separate "effective date for an insurance appraisal" for example, isn't necessary, Palmieri says. "Unless it's for an unusual situation, i.e., date of loss, etc., there's no reason to have another date. For what J-BAR is supposed to do, to elevate the insurance replacement appraisal, there are many things that are simply implied here. In this instance, the effective date is implied by the date on the appraisal."

Phillips is unrelenting. "The record-keeping and confidentiality requirements are poorly and inadequately stated. Its graduates are not confined to insurance appraisals or to the items they regularly sell. While it states that a 'gemologist is not an appraiser,' it fails to say exactly what does constitute competency. Many of J-BAR's definitions and concepts are in conflict with those used by USPAP and in professional appraisal practice. For example, 'antique and period' is not a type of appraisal. It might be descriptive of a type of item," says Phillips.

Also at issue is whether JVC followed its own advice in writing the J-BAR course. That advice was given by the 1995 JVC Appraisal Task Force (ATF), which formulated the Minimum Guidelines for retail jewelers on how to write "insurance replacement cost estimate documents." That refers to a type of limited insurance replacement appraisal that's intended solely for new items sold and is "based on the selling prices of a particular establishment, for the intended use of obtaining insurance."

"The J-BAR course flies in the face of virtually every standard established by the original JVC Guidelines," Phillips says. "[The] authors took only a few handy parts and inserted them into J-BAR. They left out the essential ideas and structures that made the Guidelines viable. In addition, the course shows a poor understanding of basic valuation science and an even poorer understanding of USPAP. Why weren't recognized, competent appraisal educators consulted?" he asks.

Yet a sizable portion—possibly 25%—of the J-BAR course came directly from the ATF guidelines, and more than 75% of the ATF recommendations were placed word for word into the new J-BAR course. It's also worth noting that many of those who are objecting to the course today are the same people who wrote the 1995 ATF guidelines.

That was then ... In fairness to the original authors, more than half of the J-BAR course is newly written, and the 1995 ATF recommendations underwent some important edits.

In 1995, for example, ATF recommended that retail jeweler/appraisers not write any other appraisal unless they had formal training. J-BAR relaxes the recommendation by allowing a retail jeweler with little or no training to determine whether he or she is qualified to write an appraisal.

Here's another example. One question asked in both the 1995 ATF recommendations and the new J-BAR is: "Does your customer intend to use the document only for insurance purposes?" Both contain the same response to a "yes" reply: "Include a statement that obtaining insurance is the only valid use of the documentation." In 1995, the recommended response for a "no" reply was: "Preparation of documentation for any other use requires advanced appraisal training outside the scope of these guidelines and should not be attempted without that training." However, in 2004, the answer is: "Question customer to find out what his or her appraisal needs are and determine if you are qualified for that appraisal. If so, proceed. If not, refer them to another appraiser."

"Note the substantial difference," says Phillips. "This is telling the jeweler, 'Go ahead if you think you feel up to it.'" What troubles Phillips and others is that this instruction is going to many retail jeweler/appraisers who don't know—or won't admit—that they have been appraising incorrectly for decades, even on simple insurance replacement appraisals.

Phillips cites another alleged error: "J-BAR asserts that all insurance appraisals are done according to replacement cost new," he says. "This is untrue." In fact, a standard Insurance Replacement Appraisal covers new or used items sold by any establishment, using either a cost approach or market data approach for obtaining a value.

Phillips, Hoefer, Altobelli, Smith, and Stacy say these kinds of errors make the J-BAR course legally and ethically suspect.

But Eisen and Abbott decry such arguments as unconstructive. "I think that we're spinning our wheels in negativity when we could all be working together and building this area of jewelry appraising and making it greater for everybody," says Eisen.

"It's a balancing act," says Abbott. "You can nitpick and find problems with it, but I think it's head and shoulders above anything else that's out there—unless someone really wants to become a professional."

According to Larry Phillips, the following are some of the basic USPAP guidelines under which J-BAR's one-page sample appraisal is found to be noncompliant:

  1. Standard 8(2)(b)(i)
    "State the identity of the client and any intended users, by name or type"
    Standard 8(2)(b)(ii)
    "State the intended use of the appraisal"
    "This may seem like a minor problem, but it is not," says Phillips. "The client is certainly adequately identified at the upper right (name, address, etc.), but the intended use is unclear. Therefore, so is the intended user. J-BAR states, 'This appraisal is only to be used for insurance replacement purposes.' Does that mean obtaining insurance or getting indemnified after a loss? I guess we can assume the insurance company is the user, but the intended use should be for 'obtaining insurance.'"
  2. Standard 8(2)(b)(iii)
    "Summarize information sufficient to identify the property involved in the appraisal, including physical and economic property characteristics relevant to the assignment"
    "J-BAR's appraisal says the main diamond is 'approximately one carat.' Is it or isn't it?" asks Phillips. "An appraiser also has to state how the value was derived. If it was graded mounted and the weight is estimated (not 'approximated') by volumetric formula, that must be stated (see 8 (2)(b)(viii)). There is insufficient proportion information to set a value on the diamond. There is no mention of condition. There's more I could point out, but this gives you the idea."
  3. Standard 8(2)(b)(iv)
    "State the property interest appraised"
    This could be easily handled with the phrase, "assumed to be (or known to be) wholly owned by the client." This is missing entirely from J-BAR, notes Phillips.
  4. Standard 8(2)(b)(v)
    "State the purpose of the appraisal, including the type and definition of value and its source."
    Stating the definition of value requires the definition itself, an appropriate reference to the source of the definition, and any comments needed to clearly indicate how the definition is being applied.
    "There is no definition of 'replacement value,'" says Phillips. "There is no statement as to whether the value applies to a new or used item. A new Rolex President and a similar used Rolex President have very different values. There is no anticipated method of replacement, although that's a violation of the JVC Guidelines, not USPAP."
  5. Standard 8(2)(b)(vi)
    "State the effective date of the appraisal and the date of the report"
    While one might make the assumption in this case that the date of appraisal is the effective date of the report, USPAP requires a specific statement of the effective date. While the date of inspection is stated by J-BAR (as recommended by the task force guidelines), there is no indication as to who specifically made the inspection. (See 'Certification,' below).
  6. Standard 8(2)(b)(vii)
    "Summarize sufficient information to disclose to the client and any intended users of the appraisal the scope of work used to develop the appraisal"
    "The original task force guidelines were 'limited to replacement through the store making the appraisal,'" notes Phillips. "This is of paramount importance. It takes advanced training to consider different markets and market levels. A retailer untrained in valuation science is limited to what he would sell it for or what he would buy it for. He does not have the resources to properly research other markets."
    Phillips adds, "There is no statement of the source of gemological information, (i.e., 'We used our own lab,' 'We used a GTL Report,' or whatever.) What grading system is used? It looks like GIA, but I don't see any statement to that effect.
    "Bear in mind that this is only an incomplete commentary on Standards Rule 8, 'Reporting of a Personal Property Appraisal.' This doesn't include errors and omissions from Standards Rule 7 or violations of the Ethics Rule, the Competency Rule, the Jurisdictional Exception Rule, or the Supplemental Standards Rule, all of which were handled (to one degree or another) appropriately in 1995 by the JVC Guidelines."

Noncompliance with itself? "It's interesting to note that the J-BAR sample appraisal violates its own descriptive standards stated two pages later," says Phillips, who cites the following examples:

Standard: The condition of the item should be described—missing from sample.

Standard: The apparent or known methods of manufacture should be stated—missing from sample.

Standard: Copyrights, patents, and trademarks should be described—unclear on sample.

Standard: Diamonds and colored stones should be graded and described using published systems and nomenclature generally understood by members of the trade and generally accessible to members of the trade and the public. The system used should be stated—sample doesn't say if GIA grading is used or explain the system used.

Standard: As appropriate, gemstones should be described in terms of their shape, color, clarity, cutting quality, measurements, and actual or estimated carat weight—the sample provides insufficient proportioning information, using "approximate" instead of "actual or estimated."

Standard: Gemstones with significant impact on replacement cost should be individually described. A plot or photomicrograph is recommended—sample does not include a plot or photomicrograph.

Is it legally correct? Gardner says of the sample appraisal that if a jeweler can write an appraisal like that, even if Phillips and others are right about its non-compliance, she'll be more than happy. If representing a jeweler in court, Gardner says, "If I have this, I'm golden." And that's the essence of the controversy: While Gardner maintains that J-BAR is "legally correct," appraisers see it as a confused and inconsistent jumble of valuation science.

J-BAR acknowledges that "it will not delve significantly into economic theory, on which much appraising is based," maintaining that valuation science is unnecessary for the beginner to write a good appraisal. But despite Gardner's belief that the jeweler's appraisal would be legally sound, some professional independent appraisers believe that J-BAR appraisers could still be open to a lawsuit.

"After all," asks Hoefer, "isn't a 'good appraisal' one that is both legally correct as well as rendered with sound valuation principles and procedures?"

A final grade? "There are things I like about the course," says Stacy. "It is important for jewelers to know that they take on liabilities when they issue an appraisal, and that an appraisal on an item sold by the jeweler creates an expressed warranty. That is stated very clearly in Basics. There are forthright warnings about writing appraisals with inflated values, but unfortunately no explanation of the harm this does to their clients in wasting money on excess insurance premiums."

"Intentions were good," says Smith. "We all thought, 'This can finally unite all of the appraisal organizations.' The purpose was very good, but the final product is not. Hopefully it can be turned around."

"J-BAR is an important first step in trying to make this profession reasonable and compliant with common sense," says Abbott. "Realistically, what we need to do is at least get a momentum going before somebody else gets a momentum going. I really don't think that we want the people in Washington, D.C., setting up the standards for us. I think that JVC has the ability to see this through. J-BAR is a major first step. Is it where we want to end up? No. But it's a lot better than anything that's been proposed before."

"There's been the same issues brought up in almost every organization that I've been a member of and credentialed in," notes Eisen. "And it's basically an evolutionary process. Like everything else in education, things change, things happen, and it's incumbent upon you, just like you're doing to make us aware about J-BAR, to continue to improve the courses and the compliance to the laws. I'm sure that if there was something illegal in the text, and J-BAR researched it, and confirmed it was illegal, J-BAR would modify their text."

"J-BAR is the only organization I know that can police with some force bad appraisers," says Palmieri. "I want every one of my peers to join because when they screw up, there's an organization that can help wronged consumers, correct the appraisers, or go after them. The first J-BAR is a start. I challenge them to join J-BAR if they engage in providing appraisals."

 

In 2001, the JCK Industry Fund awarded an $85,000 grant to the Jewelers Vigilance Committee to establish J-BAR, "a neutral and central venue for the consideration of appraisal issues, monitoring of the appraisal industry, and a credible referral service for the insurance and legal profession." In 2002, the JCK Industry Fund awarded an additional $50,000 to JVC for "developing a directory of appraisers in continuation of its J-BAR program."

A Letter from Levine

The J-BAR abbreviated intro into the gem and jewelry appraisal profession can be misconstrued as the ending instead of the beginning of the learning process. The self-administered exam entitles you to a "Certificate of Completion" instead of "Completion of Step One." To not reinforce this approach creates a moral hazard and a false sense of security—not just for the individual who takes the J-BAR course but also for the clients/customers who rely on the findings of someone who has had an incomplete education. These individuals who complete the Step One course seemingly have the endorsement of JVC by the promise that they will be on the JVC Web site and in the JVC directory. Ms. Gardner states that these lists are to be distributed to attorneys and insurance companies. The fact that they are promised to be on these source lists implies that the course has given them sufficient knowledge to be deemed a professional appraiser. JVC also demeans itself by recommending people they know to be only partly aware of what appraising is all about.

Gail Brett Levine, G.G., Executive Director

National Association of Jewelry Appraisers

P.O. Box 18, Rego Park, NY 11374

The Biggest Sticking Point?

The J-BAR home-study course is followed by an open-book exam. Those who pass get a letter of completion and can opt to be listed in a J-BAR Resource Directory distributed to users of appraisal services, "including state Attorneys General, organizations of lawyers, insurance companies, and local consumer protection agencies." The letter and the directory have inspired particular ire among appraisers.

"The people who get their letter of completion are going to say, 'I have a certificate from the JVC and the J-BAR,' and no client's going to say, 'Let me see more credentials,'" says Charles Ellias, a Certified Appraiser of Personal Property (CAPP) with the International Society of Appraisers (ISA) "They're going to say, 'Great! Now I know you're qualified.'"

Another concern is that the directory promotes J-BAR "graduates."

"Many of us ask, 'If this is a course at kindergarten level, what would be served by the list going out to attorneys?" says Nancy Stacy, a Master Gemologist Appraiser (MGA) with the American Society of Appraisers (ASA). "Does it not imply an expertise that even JVC disavows?' It would be nice if they developed appraisers before developing a directory of them!"

"As long as their credentials are accurate, it's all right," counters John Abbott, Graduate Gemologist, MGA, with the American Society of Appraisers. "Ultimately, these people will hopefully continue on with their education. Trial lawyers will learn very quickly who and what credentials should be treated with respect and which ones don't mean as much."

J-BAR: The Best of Intentions

The basic premise behind the creation of The Jewelers Board of Appraisal Review (J-BAR) was, in part, to develop and implement a minimal set of appraisal standards, help educate members about their legal obligations, and serve as a clearinghouse to resolve disputes involving appraisals. The promise of an appraisal entity that could cut through the inter-association political posturing—which has bogged down previous attempts at reconciling a single set of professional appraisal practices and ethical standards in the past—seemed like a worthwhile endeavor.

The J-BAR concept was a good one, and one from which the jewelry appraisal industry could certainly have benefited. The vision of creating a "bar"—like the one the legal community uses to refer potential clients to qualified professionals and assist in setting professional standards for appraisal practices and conduct—demonstrated foresight on the part of JVC. J-BAR had the potential to bring the members of the major appraisal organizations as well as nonmember appraisers under one umbrella. The J-BAR board could have provided leadership in the effort to standardize jewelry appraisal practices and promote professionalism.

The jewelry industry is aware that the current state of appraisal practices routinely employed today is in need of reform. "Low-balling" competitors' goods and inflating the value or overstating the quality of products being sold remains commonplace in the trade. Many reputable firms are harmed by unsavory competitors willing to make a quick buck—and they do so ultimately at the expense of consumer confidence in the ethical conduct the trade.

In 2001, the J-BAR set for itself some lofty and admirable goals to address these issues. However, having recently had an opportunity to see these materials, I can only conclude that in the three years since its inception, it has become clear that J-BAR missed its mark.

The educational standard that J-BAR set is not minimal—it's minuscule. In my opinion, it is only a formality in the process of selling inexpensive credentials that are marginal at best.

To execute its potential, the JVC could have modeled the J-BAR after the "bar" concept utilized in the legal profession. A more appropriate and beneficial entity would have been as a national representative of the jewelry appraisal profession, serving the public and appraisal profession by advancing appraisal standards, promoting professional conduct and respect of the jewelry appraisal process.

A small portion of the $135,000 grant JVC received from JCK should have been used to form a review committee to evaluate the appraisal courses already available to the trade. The ISA, ASA, AGS, and NAJA offer comprehensive courses fully covering a variety of appraisal topics. From this review and with their cooperation a course could have been developed that encompassed the minimum standard requirements for insurance appraisals, offered as an option to the fully comprehensive courses.

However, the primary focus of J-BAR should have been directed at the development and administration of a comprehensive exam that covered the methodology, practices, ethics, and standards of the jewelry appraisal profession that appraisers and jewelers would be required to pass before being qualified by J-BAR. (The current J-BAR test fails in that regard.) The existing courses could have been suggested as options available to trade members in preparing for the J-BAR exam.

Upon successful completion of J-BAR's qualifying exam, appraisers would be listed in the J-BAR Professional Jewelry Appraisers Directory. A brief description of each appraiser's educational background and appraisal specialty area would be provided for the convenience of potential clients. Such a directory would quickly become an invaluable tool to prospective clients in search of a qualified appraiser.

The JVC decided to create their directory of J-BAR appraisers, but unfortunately failed to create a meaningful educational course and exam to prepare their members to meet their obligations to the public trust. As a result, the J-BAR missed a great opportunity to provide leadership in the appraisal arena. It will be unable to serve as a national representative of the jewelry appraisal profession and will do virtually nothing to advance the jewelry appraisal profession. The JVC under the leadership of Cecilia Gardner has done outstanding work in many areas to better the jewelry industry. J-BAR, however, has missed the mark.

Stuart Robertson, the research director of Gemworld International Inc., was previously employed as a personal property appraiser. He has completed the core courses in appraisal theory, methodology, and professional practices of the International Society of Appraisers, and while employed as an appraiser maintained membership in the National Association of Jewelry Appraisers and International Society of Appraisers.

Cecilia Gardner Responds

The application for the JCK Industry Fund Grant that began this program highlighted the continuing industry problem that JVC identified through its Alternative Dispute Resolution Service: incompetent and deceptive appraisal practices putting jewelers at risk, causing harm to consumers, and creating a huge black eye for the industry. We highlighted that of the estimated 35,000 retail jewelers providing appraisal services, no more than 600-700 of them (at best) belonged to an appraisal organization or ever had any education on appraisal practice. Something had to be done.

Thus, our grant application called for creating "a neutral venue to resolve disputes, monitor the appraisal community, and a credible referral service." In order to create a credible referral service, we needed to issue a set of baseline standards and practices, and a way to ensure that the appraisers we referred were aware of those baseline standards. Thus, the development of the course.

As we are all aware, in order to be a jewelry appraiser, you need not get any education, there are no regulations or licenses, and if you do not belong to a recognized appraisal organization, one operates without any particular standards of practice other than standards applicable in the law.

Thus, the goal of the J-BAR Course ("Jewelry Appraisal Basics") is to provide an education on the legal liabilities associated with the act of rendering an opinion (written or verbal) on value of jewelry. The standards applied in researching, writing, and preparing the course were not codes of conduct or ethical standards developed by appraisal organizations, USPAP (Uniform Standards of Professional Appraisal Practice—voluntary standards developed by a board of real estate, personal property, and other appraisers, not specific to jewelry), or even the JVC Appraisal Task Force document written in 1995. Instead, the writers applied the baseline legal requirements of the FTC Guides for the Jewelry Industry, the Lanham Act, the Uniform Commercial Code, and state and local General Business Laws pertaining to fraud, deception, and consumer protection and common law.

Much of the criticism from the appraisal community of the J-BAR program stems from their view that the only standards that should apply to this activity are those promulgated by the appraisal organization with which they are associated.

Response to specific criticisms. In researching the course, we determined that because the various codes of conduct of appraisal organizations were often inconsistent with each other, the best standards for beginning jewelry appraisers to learn at the outset were enforceable legal standards. This would protect both the customer and the appraiser who gave the appraisal. After completing the J-BAR course, the course taker could assess which appraisal organization he or she might join or use to acquire more in-depth appraisal education. Thus, any complaint that the course work contains material that must be "unlearned" really is not justified: The standards are in fact different, but they are the baseline. Any further codes of conduct that require higher standards build on that legal baseline.

(I do agree that the word "sold" should be changed to the word "replaced" in the definition of cost method.)

The course does not promote unethical practices; it promotes legally compliant practices. The definitions are based on legal cases, Black's Law Dictionary, and other laws and regulations that apply. These may be different from the definitions used by appraisal organizations, and one may not agree with them, but they are not wrong.

The reference in the course to "satisfy curiosity" is part of the definition of insurance replacement and reads in full as follows: "…to obtain insurance or to satisfy his or her curiosity as to what a 'new' value would be." As the course points out, the liabilities associated with this practice (usually given verbally) are the same as providing any other kind of appraisal, and jewelers are thus warned in the course to be aware of their liabilities. (See p. 18 of the course: J-BAR recommends that jewelers not provide verbal appraisals, and explains why.) Verbal appraisals are performed every day in the jewelry industry—to pretend they are not is foolish. Simply telling folks to stop doing it is ineffective. Teaching them the liabilities associated is better.

Most of Chapter 9 is devoted to the subject of conflict of interest in the context of jewelry appraising. It is also addressed on pp. 16 and 44. We give examples of potential conflicts and suggest solutions, by no means exhaustive (as is explained in the book). Thus, this complex area is given a full discussion.

As most appraisers are well aware, there is no law to prevent a jeweler from appraising what they sell, although performing an appraisal under these circumstances is not recommended in the J-BAR course (p. 40.) Instead, J-BAR recommends that, if you decide to proceed, you should disclose any actual or potential conflict of interest. If a jeweler acknowledges his conflict, discloses it to the customer in a manner that is clear, then the parties to the transaction can proceed with equal knowledge and based on their own judgment. The law states that a conflict of interest can be discharged by revealing the basis of the conflict and then allowing the affected party to make an educated decision about waiving the conflict and engaging the person despite the fact that one may be burdened by a conflict. What the J-BAR course teaches on this subject is entirely consistent with legal concepts.

J-BAR provides some sample explanatory language which could be used by appraisers. It includes an assertion that information is provided "to the best of my knowledge." Under the law, use of this phrase establishes that the person rendering the assertion, information, or estimation of value is using best efforts and is not held to any other standard such as attestation or certification. That's why it's in there. William Hoefer (who is not an attorney, after all) may not be aware of this legal standard.

I agree that the material in the course does not equal the standards set by USPAP. As I have said, it was not designed to do so. But, the J-BAR course does address recordkeeping and retention (p. 35), dating of appraisals (p. 28), and confidentiality (p. 34), all subjects that are raised as omissions or violations of USPAP. J-BAR does assert what constitutes competency under the applicable law in the J-BAR Standards and Practices.

The JVC ATF document took, I understand, many, many years to complete. Upon completion, it was placed in a file at the JVC … and basically forgotten. I think this is because it did not address the realities of the industry—and the fact that its recommendation that retail jewelers not write appraisals until they had formal education was not useful. The publication of that document really did not solve the ongoing problems that incompetently written or deceptive appraisals were creating. The J-BAR program takes the JVC ATF document concepts a step further and offers the industry real solutions to a real and unsolved problem.

Urging appraisers to include the specific intended use of appraisals is addressed in the course on pp. 17, 19, 26, 29, 30, 31, and 36. As you can see, noting on the appraisal the intended use of the appraisal is assigned great importance in this course.

The topic of elements to be included in an appraisal is given its own chapter. The checklist is long, although not all items are appropriate to all appraisals. The J-BAR checklist happens to include every element that J-BAR's critics complained were missing when comparing J-BAR to USPAP standards.

One critic used the sample appraisal pictured on p. 30 of the course and criticized the lack of certain elements. Of course, this is a fictional sample document created to give course takers an idea of what an appraisal should or could look like. The appraisals JVC gets in as evidence in disputes involving appraisals often include nothing but a one-line description, a box with a number value in it, on company letterhead. If JVC got all the appraisals it reviews with the elements included in the sample exemplar J-BAR included on p. 30 of the course, we would feel very lucky! Instead, the items that the critic names as missing are all recommended for inclusion by J-BAR. If you review our checklist on pp. 31-35 you would see, for example, that J-BAR recommends stating the grading method used for describing characteristics on p. 28 and recommends including identifying the valuation method used on p. 33. The course further recommends on p. 36 stating that a gemstone was examined while mounted and identifying any other experts on which you relied on p. 37.

The J-BAR Resource Directory. The consistent complaint J-BAR gets from a few folks associated with appraisal organizations about the Directory (even before it was published and anyone had actually examined it—isn't that a violation of some standard?) was that a listing in it provides a "credential" to those who are not entitled to any acknowledgement of anything.

As we have said all along, those who pass the J-BAR exam have done just that—passed the J-BAR exam. This is an improvement for those who have absolutely no education (the vast majority) and deserves at least to be acknowledged.

The listing section of the Directory includes appraisers who have done much more than merely take the J-BAR exam. Take a look and it will be very clear what the levels of competency are.

If you have no more qualification than passing the J-BAR exam, it is quite obvious in your listing. Many appraisers with association memberships, certifications, and broad experience have taken advantage of the listing and have specifically described their experience. It is clear from their listing (which might include testifying as a court qualified expert or specialized course work in particular categories of jewelry or engagements by government agencies, etc.) that their level of education and experience is quite high.

Depending on your needs as a user of appraisal services, you might want different levels of expertise. This is well documented in the listing. People with basic needs are entitled to basic service. Given that there is no regulatory authority on the subject, people should be free to choose the appropriate level of qualification for their needs.

The course repeatedly warns appraisers not to do appraisals for which they are not qualified. It repeatedly urges the reader to go on and get further appraisal education, even providing the names and addresses of some of our most virulent critics who have appraisal practice courses or publications! This free advertising for these associations is provided because J-BAR urges appraisers to get further education. Instead of criticizing the program, shouldn't they be thanking us for the free plug?

When we found the one person who was making unauthorized representations about the J-BAR program, we wrote to him and he stopped. No one else has done it.

Gail Brett Levine's letter. No one who actually reads this course could misconstrue it as the end of anything. In the course, J-BAR states repeatedly, from the introduction to the very last paragraph, that completing the course is a beginning. Further education is repeatedly urged. There can be no misunderstanding on this.

Gail's statement that completion of the course and passing the exam entitles you to a "Certificate of Completion" is wrong. J-BAR does not certify anyone. Instead, you get a piece of paper that declares that you have passed the J-BAR exam. Nothing more.

No one who takes the J-BAR course is given a false sense of security. Anyone who has actually read it will see that the reader is warned repeatedly about the legal liabilities and risks associated with appraisal practice, and warned repeatedly not to do appraisals for which they are not qualified. How does that create a "false sense of security," as Gail asserts?

To be perfectly accurate, the J-BAR directory listings are not available on the JVC Web site, but rather on the J-BAR Web site (which can be entered from the JVC Web site). JVC does not endorse anyone. Never has and never will. JVC does assert that our members have pledged to know and comply with all of the laws that apply to the manufacture, sale, and advertising of jewelry. In order to qualify for membership, a signed pledge to that effect is required of our members (enforced through a series of sanctioning provisions in our bylaws.) We often answer inquiries from consumers, members of the trade, and others as to whether a particular company or individual is a member. Interestingly, very few of the most voluble critics of J-BAR are members of JVC.

If Gail had waited to see the Directory before she criticized it, she would have known that in the introduction, the J-BAR course is described as a beginner's course. She would have seen that many of the listings are by those very qualified appraisers who have credentials beyond the course, and that these listings are easily distinguishable from the basic listing of one who has passed the J-BAR exam only. In the introduction, J-BAR urges those who need appraisal services to choose an appraiser who has the appropriate qualifications needed for the work that needs to be done. The credentials and educational courses are described in detail. So the reader can easily understand the varying levels of qualifications.

Perhaps Gail should have applied to herself the very high standards she expects from others before she "appraised" something she had never seen.

Stuart Robertson's letter. Nothing about the expressed goals of J-BAR as set out by Stuart Robertson is inconsistent with the current goals or actions of J-BAR. The board of JVC has always seen the development of this program as evolutionary, a process that could continue for many years. We hope to accomplish those goals and feel that the J-BAR Objectives and Standards and Practices, the course, and the Directory bring us along that path.

The standards that are set by J-BAR and the premise of the course is that those in violation of the course recommendations and the J-BAR Standards and Practices could be in violation of the law. This is more than a "minuscule" standard. It is the standard that is the most effective, since if you violate it, you could get sued!

J-BAR could have done many things. J-BAR took the steps it did because the appraisal organizations had done nothing to address a very serious problem—the use of appraisals to kill sales, to deceive consumers, and to support unreasonable prices. And the retailers had a problem: The legal risks they were taking in writing appraisals were unknown to them and very dangerous. Again, appraisal organizations did nothing except urge retailers to cease performing appraisals. This hurt the industry and garnered for jewelers a reputation for fraud and deception. Trust in the members of our profession is at an all-time low.

In all the years this was going on, the appraisal organizations kept arguing with each other. Instead of helping to educate retail jewelers who provide the service their customers so urgently wanted, some appraisal organizations and appraisers simply told the approximately 35,000 retail jewelers writing appraisals to stop. This unrealistic approach had no effect, of course, and the damaging practice went on.

I don't agree that the J-BAR course fails to deliver a meaningful education. It is a start, and more than these jewelers had before. JVC saw an opportunity and need to improve the education level of jewelers. More than 500 persons took the opportunity. This has already advanced the appraisal profession, if only to discourage some from continuing to do appraisals and encouraging others to get more education.

I appreciate the thoughts about the work of JVC in other areas, but the board of directors of the JVC is proud of the accomplishments of J-BAR, and I personally am also.

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