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JCK Show Gears Up For Las Vegas 2004

By Staff -- JCK-Jewelers Circular Keystone, 5/1/2004

The JCK Show ~ Las Vegas, Luxury by JCK, and Luxury Swiss Watches by JCK have announced plans for headliner speakers and entertainment.

Luxury by JCK, slated for May 31 through June 3 at the Venetian Hotel, moves to a salon format this year, a change requested by exhibitors and attendees. It will be held in the hotel's newly constructed ballrooms. Kicking off the event is a welcome reception and product preview on May 31, followed by a keynote address by noted television personality Robin Leach on Tuesday, June 1. Leach, host of Lifestyles of the Rich and Famous, will discuss "Capitalizing On and Benefiting from Jewelry Obsessions of the Rich and Famous."

On Wednesday, June 2, leading luxury consultant Paula Petersen, whose experience in luxury marketing and brand building includes Tiffany, Van Cleef & Arpels, and Cartier, will speak about "Hot Trends & Cool Ideas: Formulas for Success." Peterson, owner of Crown Luxury, will discuss strategies for the retail jeweler who seeks to expand the luxury aspects of his or her business; the expectations that a client holds when entering a store; and how to maintain inventory commitments. She also will be offering one-on-one consulting on Thursday afternoon (June 3) to interested attendees on a by-appointment-only basis.

Comedian and actor Howie Mandel will headline a special cocktail reception and dinner June 1 at the Bellagio Hotel, while the Pointer Sisters are slated to perform at a poolside gala on June 2.

On Friday, June 4, Luxury Swiss Watch by JCK will kick off its second annual event with a welcome reception for the 20 participating elite watch brands and the retailers invited to the event. Following on a successful inaugural event last year, the brands participating in the 2004 edition include Baume & Mercier, Bulgari, Cartier, Chopard, Corum, Concord, Christian Dior, Dunhill, Ebel, Franck Muller, Girard Perregaux, Harry Winston, Hermès, IWC, TAG Heuer, Montblanc, Piaget, Parmigiani, Roger Dubuis, and Zenith. JCK is currently discussing with participating brands the idea of creating a kick-off event on Thursday evening.

Beginning June 4 and running through June 8, The JCK Show ~ Las Vegas kicks off with keynote speaker Ivana Trump, who will speak about things she knows firsthand—luxury and entrepreneurship. Her subject will be: "Creating and Selling 'The Pampered Experience' to Customers." The opening day will be followed by the traditional JCK Welcome Reception on a new night (Friday) in a new location—the grand ballroom of the Bellagio Hotel. Following a product preview and cocktail reception, guests are invited to dance to the music of Deney Terrio of Dance Fever and The Boogie Knights.

The 2004 education program has been consolidated into one day prior to the show, Thursday, June 3, but a new addition to the conference program is a series of roundtable lunch sessions to be held June 3, 4, and 5. Seating for the lunch sessions is on a first-come, first-served basis, with room for 150 attendees at each. Full details of the conference program can be found at www.jckgroup.com.

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