CPAA Debuts Educational Tool

By JCK Staff

Posted on February 6, 2010

During the AGTA GemFair Tucson, the Cultured Pearl Association of America unveiled a set of fun and educational flash cards for retail sales associates to use to boost their pearl knowledge and sales.

A set of 60 illustrated flash cards containing pearl myths, lore, and key facts aim to make the learning process quick and pleasant. The project was self-funded on behalf of the CPAA, which is making the cards--resembling oversized playing cards in simple and attractive packaging--available to member dealers and store owners for $5 a pack. Questions include ‘What is a Biwa pearl?', facts like ‘The birthstone for June is the pearl', and, myths like ‘Pearls are bad luck for brides'.

To order, call the CPAA at (888) 317-3275 or visit them online at www.cpaa.org. Alternatively, if you are present at the AGTA GemFair Tucson through Sunday, visit the CPAA booth in the AGTA Pavilion booth No. 1900.