Bidz.com Acquires Intellectual Property From Whitehall

JCK Staff -- JCK Online, 9/15/2009 3:10:00 PM

Bidz.com announced Monday that it has acquired the intellectual property and trademark registrations of Whitehall Jewelers, Lundstrom Jewelers, Marks Bros. Jewelers and White Star Private Label, in the bankruptcy auction of Whitehall Jewelers.

The company also acquired the customer mailing list with over 800,000 names, addresses and transaction information.

Whitehall filed for Chapter 11 in June.

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• This makes sense if they want to create a less tacky, low-end, and spam-centric online selling platform. They can merchandise Whitehall (good), Lundstrom (slightly better, fashion forward), and Marks Brothers (better-best, more designer) websites and leave behind the "pawn shop" feel that bidz/buyz have.

  
  Mall Jewelry Boy - 2009-16-9 11:39:55 EDT
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